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A gyümölcstermesztő és az ipari beszállító vállalkozások piaci pozíciója. Egy kvalitatív kutatás eredményei
[Empirical insights on the factors shaping the market position of fruit producers and industry suppliers]

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  • Szepesi, Balázs

Abstract

Cikkünk a magyar tulajdonú beszállító cégek piaci pozícióját és a pozíció alakítására vonatkozó tevékenységét elemzi az egyik leginkább kiszolgáltatottnak tekinthető gyümölcstermesztés, valamint a komoly vevő-szállítói koordinációt igénylő ipari beszállítás területén végzett mélyinterjúk alapján. Eredményeink szerint a gyümölcstermesztésben a vállalkozások a szerződéses viszonyokra nincsenek hatással, a hosszú távú üzleti kapcsolatok elsősorban a piaci bizonytalanságok csökkentését szolgálják. Az ipari beszállításban a feltételeket szintén a nagyobb partner és a piac diktálja, de az együttműködés sokkal intenzívebb, bizalmibb, a szállítók pozíciója sokkal egyedibb és erősebb, a hozamok pedig magasabbak. Az üzleti együttműködés szabályait mindkét vizsgált terület esetében az értéklánc domináns cégei diktálják; a vállalkozások alkupozíciójukat csak közvetve alakíthatják: elsősorban termékeik és üzleti működésük módosításával tudják befolyásolni, hogy mekkora mozgásteret biztosít nekik az értéklánc központi szereplője. Journal of Economic Literature (JEL) kód: D2, D4, L1, L2, L6, Q13.

Suggested Citation

  • Szepesi, Balázs, 2021. "A gyümölcstermesztő és az ipari beszállító vállalkozások piaci pozíciója. Egy kvalitatív kutatás eredményei [Empirical insights on the factors shaping the market position of fruit producers and ind," Közgazdasági Szemle (Economic Review - monthly of the Hungarian Academy of Sciences), Közgazdasági Szemle Alapítvány (Economic Review Foundation), vol. 0(S11), pages 52-77.
    • Handle: RePEc:ksa:szemle:2009
    DOI: 10.18414/KSZ.2021.k.52
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    References listed on IDEAS

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    More about this item

    JEL classification:

    • D2 - Microeconomics - - Production and Organizations
    • D4 - Microeconomics - - Market Structure, Pricing, and Design
    • L1 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance
    • L2 - Industrial Organization - - Firm Objectives, Organization, and Behavior
    • L6 - Industrial Organization - - Industry Studies: Manufacturing
    • Q13 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Markets and Marketing; Cooperatives; Agribusiness

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