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Strategic Leadership and Competitive Advantage of Small and Medium Enterprises in Nairobi City County

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  • Agnes Wanja Nyawira

    (Kenyatta University, Department of Business Administration)

  • David Kiiru

    (Kenyatta University, Department of Business Administration)

Abstract

Enterprises derive competitive advantage from the implementation of strategic plans creatively and innovatively. A way of achieving a competitive advantage in an organization is to apply strategic leadership in the implementation process. This study evaluates the influence of strategic leadership on the achievement of competitive advantage among SMEs in Nairobi county. The study derived its guide mainly from the Porter five theory on achievement of competitive advantage among firms. The study was a cross-sectional survey that included 186 top and middle-level managers, who participated in the study by responding to online questionnaires as well as hand-delivered. Data for the study was analyzed through descriptive and inferential analysis. With a response of 164 respondents, the results of the study revealed that strategic leadership had a positive and significant influence on the competitive advantage of small and medium firms in Nairobi County. The study recommended frequent training of the employees on leadership, ethics, and integrity issues. The study further recommended that the employees should be aware of the goals, vision, and objectives of the organization at all times to enhance competitive advantage among SMEs in Nairobi City County.

Suggested Citation

  • Agnes Wanja Nyawira & David Kiiru, 2022. "Strategic Leadership and Competitive Advantage of Small and Medium Enterprises in Nairobi City County," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 6(5), pages 276-283, May.
    • Handle: RePEc:bcp:journl:v:6:y:2022:i:5:p:276-283
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