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A University’S Organizational Intelligence.Standards, Strategies, And Debouches

Author

Listed:
  • MIHAELA PREJMEREAN

    (Academy of Economic Studies, Bucharest, Romania)

  • SIMONA VASILACHE

    (Academy of Economic Studies, Bucharest, Romania)

Abstract

The purpose of this article is to discuss some possibilities of diagnosing a university’s organizational intelligence and to advance some ways of measuring it. The main steps pursued are defining and describing the organizational particularities of universities, which act as barriers in organizational intelligence strategies implementation, applying the organizational intelligence standards to universities, and examining the features of the intelligence markets. In what respect is the paradigm of the traditional university damaged, and finally eliminated, by the social stimuli which claim for a different type of the intelligence and which are the beneficiaries of the new model of university, as an organization in-between – preserving its idiosyncratic position, but engaging in mutually profitable alliances, is an issue also addressed to.

Suggested Citation

  • Mihaela Prejmerean & Simona Vasilache, 2007. "A University’S Organizational Intelligence.Standards, Strategies, And Debouches," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
    • Handle: RePEc:bbn:journl:2007_2_5_prejmerean
    as

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    File URL: http://tbs.ubbcluj.ro/RePEc/bbn/journl/2007_2_5_Prejmerean.pdf
    File Function: Revised version, 2007
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    References listed on IDEAS

    as
    1. Geraldine Clarke & M. A. Brown, 1998. "Consumer Attitudes to the Higher Education Application Process," Journal of Marketing for Higher Education, Taylor & Francis Journals, vol. 8(4), pages 83-96, August.
    2. Gregory Tassey, 2005. "Underinvestment in Public Good Technologies," The Journal of Technology Transfer, Springer, vol. 30(2_2), pages 89-113, January.
    3. Gregory Tassey, 2005. "Underinvestment in Public Good Technologies," Springer Books, in: Albert N. Link & F. M. Scherer (ed.), Essays in Honor of Edwin Mansfield, pages 61-85, Springer.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    organizational intelligence; university strategic management; higher education market; idiosyncratic organizations perception map;
    All these keywords.

    JEL classification:

    • I29 - Health, Education, and Welfare - - Education - - - Other

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