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Strategy Under Uncertainty: A Sectoral Analysis of Strategic Posture and Performance in the Turkish Logistics Sector

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  • Saniye YILDIRIM OZMUTLU

    (Tekirdag Namik Kemal University, Vocational School of Social Sciences, Department of Management and Organization, Tekirdag, Turkey)

  • Esin CAN

    (Yıldız Technical University, Faculty of Economics and Administrative Sciences, Department of Business Administration, Istanbul, Turkey)

Abstract

This study investigates the effect of environmental conditions on firm performance in the Turkish logistics sector, in the context of the mediating role of strategic posture and interaction between the variables. The data set covering the Marmara region was expanded to cover all Turkey, and the hypotheses in the research model created by extending the period were retested and the study was repeated. The sector was analyzed on a country basis by comparing the findings. In this research, a survey was conducted with 475 people working in managerial positions in firms operating in the Turkish logistics sector. Empirical evidence regarding the mediating role of strategic posture was obtained from this study. As a result, it was determined how important it is for Turkish logistics companies to have a strategic posture, and it is a very important complement in terms of improving performance. In addition, the necessity for companies examined within the scope of the study to make strategic choices in line with the impact of environmental conditions was revealed.

Suggested Citation

  • Saniye YILDIRIM OZMUTLU & Esin CAN, 2022. "Strategy Under Uncertainty: A Sectoral Analysis of Strategic Posture and Performance in the Turkish Logistics Sector," Yildiz Social Science Review, Yildiz Technical University, vol. 8(1), pages 13-29.
    • Handle: RePEc:aye:journl:v:8:y:2022:i:1:p:13-29
    DOI: 10.51803/yssr.1146866
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    References listed on IDEAS

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    Cited by:

    1. Derya Çelik & Ülkü Uzunçarşılı, 2023. "Is the Effect of Organizational Ambidexterity and Technological Innovation Capability on Firm Performance Mediated by Competitive Advantage? An Empirical Research on Turkish Manufacturing and Service ," SAGE Open, , vol. 13(4), pages 21582440231, November.

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    More about this item

    Keywords

    Environmental uncertainty; strategic posture; strategic choices; performance; Turkish logistics sectorJournal: Yildiz Social Science Review;
    All these keywords.

    JEL classification:

    • F00 - International Economics - - General - - - General
    • F30 - International Economics - - International Finance - - - General
    • G00 - Financial Economics - - General - - - General
    • G10 - Financial Economics - - General Financial Markets - - - General (includes Measurement and Data)
    • K00 - Law and Economics - - General - - - General (including Data Sources and Description)
    • K20 - Law and Economics - - Regulation and Business Law - - - General
    • M00 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General - - - General
    • M20 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - General
    • O10 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - General

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