Impact of Involvement and Cognitive Load on Aective Responses to Advergames and In-Game Advertising∗
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References listed on IDEAS
- Gurau Calin, 2010. "Advergames: Characteristics, Limitations And Potential," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 726-730, July.
- Schlosser, Ann E, 2003. "Experiencing Products in the Virtual World: The Role of Goal and Imagery in Influencing Attitudes versus Purchase Intentions," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 30(2), pages 184-198, September.
- Rose, Susan & Clark, Moira & Samouel, Phillip & Hair, Neil, 2012. "Online Customer Experience in e-Retailing: An empirical model of Antecedents and Outcomes," Journal of Retailing, Elsevier, vol. 88(2), pages 308-322.
- Martin Waiguny & Michelle Nelson & Ralf Terlutter, 2014. "The Relationship of Persuasion Knowledge, Identification of Commercial Intent and Persuasion Outcomes in Advergames—the Role of Media Context and Presence," Journal of Consumer Policy, Springer, vol. 37(2), pages 257-277, June.
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More about this item
Keywords
Advergames; Advergaming; In-game advertising; IGA; Cognitive load; Involvement; Telepresence.Journal: Yildiz Social Science Review;All these keywords.
JEL classification:
- F00 - International Economics - - General - - - General
- F30 - International Economics - - International Finance - - - General
- G00 - Financial Economics - - General - - - General
- G10 - Financial Economics - - General Financial Markets - - - General (includes Measurement and Data)
- K00 - Law and Economics - - General - - - General (including Data Sources and Description)
- K20 - Law and Economics - - Regulation and Business Law - - - General
- M00 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General - - - General
- M20 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - General
- O10 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - General
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