Predictors And Outcome Of Attitudes Towards Advertising: Demographics, Personal Factors And Wom
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- Bambauer-Sachse, Silke & Mangold, Sabrina, 2011. "Brand equity dilution through negative online word-of-mouth communication," Journal of Retailing and Consumer Services, Elsevier, vol. 18(1), pages 38-45.
- McKay-Nesbitt, Jane & Manchanda, Rajesh V. & Smith, Malcolm C. & Huhmann, Bruce A., 2011. "Effects of age, need for cognition, and affective intensity on advertising effectiveness," Journal of Business Research, Elsevier, vol. 64(1), pages 12-17, January.
- Wong, Yue-Teng & Osman, Syuhaily & Jamaluddin, Askiah & Yin-Fah, Benjamin Chan, 2012. "Shopping motives, store attributes and shopping enjoyment among Malaysian youth," Journal of Retailing and Consumer Services, Elsevier, vol. 19(2), pages 240-248.
- Martin Eisend, 2011. "How humor in advertising works: A meta-analytic test of alternative models," Marketing Letters, Springer, vol. 22(2), pages 115-132, June.
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Keywords
attitudes towards advertising; demographic variables; personal factors;All these keywords.
JEL classification:
- M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
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