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The Lebanese Students’ Awareness on the Concept of Corporate Social Responsibility

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  • Aline Al Am

Abstract

Corporate Social Responsibility (CSR) is a broad topic that covers a multitude of concepts and ideas. It has become a global phenomenon that makes use of innovative approaches for solving social, environmental and economic problems with the aim to increase the benefits for society, in general, and for the stakeholders of organizations, in particular. CSR has existed as a concept for over 70 years. Although CSR is mainly promoted by large companies, mainly multinational enterprises, it is also important for other types of organizations such as universities. Its wider application towards universities is of central importance, since universities are the greatest contributors for the formation of forthcoming entrepreneurs, business leaders, managers and employees. (Wright T, 2010). In Lebanon, there is a consistent need for the community to live in a safe, clean and healthy environment. Despite many efforts on behalf of sustainability and social responsibility in Lebanon, most social and environmental trends have not been effective. Therefore, universities should be presently open to promote a sustainable growth strategy. The implementation of CSR initiatives in the universities will contribute towards awareness raising and dissemination of the concept. This research’s main aim is to investigate the level of CSR awareness in the Lebanese society then to identify the role of universities in promoting CSR among the future generations. (JEL M14, Q01, I23, O53)

Suggested Citation

  • Aline Al Am, 2020. "The Lebanese Students’ Awareness on the Concept of Corporate Social Responsibility," Athens Journal of Business & Economics, Athens Institute for Education and Research (ATINER), vol. 6(4), pages 331-348, October.
    • Handle: RePEc:ate:journl:ajbev6i4-3
    DOI: 10.30958/ajbe.6-4-3
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    References listed on IDEAS

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    1. Nada K. Kakabadse & Cecile Rozuel & Linda Lee-Davies, 2005. "Corporate social responsibility and stakeholder approach: a conceptual review," International Journal of Business Governance and Ethics, Inderscience Enterprises Ltd, vol. 1(4), pages 277-302.
    2. Carroll, Archie B., 1991. "The pyramid of corporate social responsibility: Toward the moral management of organizational stakeholders," Business Horizons, Elsevier, vol. 34(4), pages 39-48.
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    Cited by:

    1. Younis A. Battal Saleh, 2022. "Evaluating the Quality of Corporations' Commitment to their Economic Responsibilities: A Theoretical Study to Enrich the Thought of CSR," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(1), pages 214-238.
    2. Younis A. Battal Saleh, 2022. "The Meaning and Classification of Financial and Administrative Deviations According to CSR: An Initiative to Promote Contemporary Internal Auditing Idea," International Journal of Finance, Insurance and Risk Management, International Journal of Finance, Insurance and Risk Management, vol. 12(1), pages 119-144.
    3. Younis A. Battal Saleh, 2022. "Evaluating the Quality of Corporations' Commitment to their Economic Responsibilities: A Theoretical Study to Enrich the Thought of CSR," International Journal of Finance, Insurance and Risk Management, International Journal of Finance, Insurance and Risk Management, vol. 12(3), pages 141-180.

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    More about this item

    Keywords

    Corporate Social Responsibility; Universities; Lebanon; Sustainable Development; Students;
    All these keywords.

    JEL classification:

    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • Q01 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - General - - - Sustainable Development
    • I23 - Health, Education, and Welfare - - Education - - - Higher Education; Research Institutions
    • O53 - Economic Development, Innovation, Technological Change, and Growth - - Economywide Country Studies - - - Asia including Middle East

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