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Consumer awareness of fast-food calorie information in new york city after implementation of a menu labeling regulation

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  • Dumanovsky, T.
  • Huang, C.Y.
  • Bassett, M.T.
  • Silver, L.D.

Abstract

Objectives. We assessed consumer awareness of menu calorie information at fast-food chains after the introduction of New York City's health code regulation requiring these chains to display food-itemcalories onmenus andmenu boards. Methods. At 45 restaurants representing the 15 largest fast-food chains in the city, we conducted cross-sectional surveys 3 months before and 3 months after enforcement began. At both time points, customers were asked if they had seen calorie information and, if so, whether it had affected their purchase. Data were weighted to the number of city locations for each chain. Results. We collected 1188 surveys pre-enforcement and 1229 surveys post-enforcement. Before enforcement, 25% of customers reported seeing calorie information; postenforcement, this ?gure rose to 64% (P

Suggested Citation

  • Dumanovsky, T. & Huang, C.Y. & Bassett, M.T. & Silver, L.D., 2010. "Consumer awareness of fast-food calorie information in new york city after implementation of a menu labeling regulation," American Journal of Public Health, American Public Health Association, vol. 100(12), pages 2520-2525.
    • Handle: RePEc:aph:ajpbhl:10.2105/ajph.2010.191908_4
    DOI: 10.2105/AJPH.2010.191908
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    Cited by:

    1. Rodrigo Aranda Balcazar & Michael Darden & Donald Rose, 2016. "Information, Choice, and Obesity: Measuring the Impact of the New York City Calorie Labeling Mandate on Obesity," Working Papers 1611, Tulane University, Department of Economics.
    2. Gregory, Christian & Rahkovsky, Ilya & Anekwe, Tobenna D., 2014. "Consumers’ Use of Nutrition Information When Eating Out," Economic Information Bulletin 174796, United States Department of Agriculture, Economic Research Service.
    3. Sisnowski, Jana & Street, Jackie M. & Braunack-Mayer, Annette, 2016. "Targeting population nutrition through municipal health and food policy: Implications of New York City’s experiences in regulatory obesity prevention," Food Policy, Elsevier, vol. 58(C), pages 24-34.
    4. Nadia A. Streletskaya & Wansopin Amatyakul & Pimbucha Rusmevichientong & Harry M. Kaiser & Jura Liaukonyte, 2016. "Menu‐Labeling Formats and Their Impact on Dietary Quality," Agribusiness, John Wiley & Sons, Ltd., vol. 32(2), pages 175-188, April.
    5. Abu Elnasr E. Sobaih & Ahmed Sh. Abdelaziz, 2022. "The Impact of Nutrition Labelling on Customer Buying Intention and Behaviours in Fast Food Operations: Some Implications for Public Health," IJERPH, MDPI, vol. 19(12), pages 1-15, June.
    6. Loureiro, Maria L. & Rahmani, Djamel, 2016. "The incidence of calorie labeling on fast food choices: A comparison between stated preferences and actual choices," Economics & Human Biology, Elsevier, vol. 22(C), pages 82-93.
    7. Jana Sisnowski & Jackie M Street & Tracy Merlin, 2017. "Improving food environments and tackling obesity: A realist systematic review of the policy success of regulatory interventions targeting population nutrition," PLOS ONE, Public Library of Science, vol. 12(8), pages 1-16, August.
    8. Rodrigo Aranda & Michael Darden & Donald Rose, 2021. "Measuring the impact of calorie labeling: The mechanisms behind changes in obesity," Health Economics, John Wiley & Sons, Ltd., vol. 30(11), pages 2858-2878, November.

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