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The context for choice: Health implications of targeted food and beverage marketing to African Americans

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  • Grier, S.A.
  • Kumanyika, S.K.

Abstract

Targeted marketing of high-calorie foods and beverages to ethnic minority populations, relative to more healthful foods, may contribute to ethnic disparities in obesity and other diet-related chronic conditions. We conducted a systematic review of studies published in June 1992 through 2006 (n=20) that permitted comparison of food and beverage marketing to African Americans versus Whites and others. Eight studies reported on product promotions, 11 on retail food outlet locations, and 3 on food prices. Although the evidence base has limitations, studies indicated that African Americans are consistently exposed to food promotion and distribution patterns with relatively greater potential adverse health effects than are Whites. The limited evidence on price disparities was inconclusive.

Suggested Citation

  • Grier, S.A. & Kumanyika, S.K., 2008. "The context for choice: Health implications of targeted food and beverage marketing to African Americans," American Journal of Public Health, American Public Health Association, vol. 98(9), pages 1616-1629.
    • Handle: RePEc:aph:ajpbhl:10.2105/ajph.2007.115626_1
    DOI: 10.2105/AJPH.2007.115626
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    Cited by:

    1. Amelie A. Hecht & Megan M. Lott & Kirsten Arm & Mary T. Story & Emily Snyder & Margo G. Wootan & Alyssa J. Moran, 2020. "Developing a National Research Agenda to Support Healthy Food Retail," IJERPH, MDPI, vol. 17(21), pages 1-17, November.
    2. Davis, Brennan & Grier, Sonya, 2015. "A tale of two urbanicities: Adolescent alcohol and cigarette consumption in high and low-poverty urban neighborhoods," Journal of Business Research, Elsevier, vol. 68(10), pages 2109-2116.
    3. Vecchi, Martina & Fan, Linlin & Keller, Kathleen & Myruski, Sarah & Nayga, Rudolfo M. Jr. & Yang, Wei, 2022. "Understanding the Impact of Online Food Advertisements and Emotions on Adolescents’ Food Choices," 2022 Annual Meeting, July 31-August 2, Anaheim, California 322151, Agricultural and Applied Economics Association.
    4. Mina Qobadi & Marinelle Payton, 2017. "Racial Disparities in Obesity Prevalence in Mississippi: Role of Socio-Demographic Characteristics and Physical Activity," IJERPH, MDPI, vol. 14(3), pages 1-10, March.
    5. Sean Lucan & Nandita Mitra, 2012. "Perceptions of the food environment are associated with fast-food (not fruit-and-vegetable) consumption: findings from multi-level models," International Journal of Public Health, Springer;Swiss School of Public Health (SSPH+), vol. 57(3), pages 599-608, June.
    6. Wymer, Walter, 2010. "Rethinking the boundaries of social marketing: Activism or advertising?," Journal of Business Research, Elsevier, vol. 63(2), pages 99-103, February.
    7. Katherine Isselmann DiSantis & Shiriki Kumanyika & Lori Carter-Edwards & Deborah Rohm Young & Sonya A. Grier & Vikki Lassiter, 2017. "Sensitizing Black Adult and Youth Consumers to Targeted Food Marketing Tactics in Their Environments," IJERPH, MDPI, vol. 14(11), pages 1-17, October.
    8. Zaynel Sushil & Stefanie Vandevijvere & Daniel J. Exeter & Boyd Swinburn, 2017. "Food swamps by area socioeconomic deprivation in New Zealand: a national study," International Journal of Public Health, Springer;Swiss School of Public Health (SSPH+), vol. 62(8), pages 869-877, November.
    9. Pablo Farías, 2020. "The Use of Fear versus Hope in Health Advertisements: The Moderating Role of Individual Characteristics on Subsequent Health Decisions in Chile," IJERPH, MDPI, vol. 17(23), pages 1-15, December.
    10. Alysa Miller & Omni Cassidy & Tenay Greene & Josh Arshonsky & Stephanie L. Albert & Marie A. Bragg, 2021. "A Qualitative Analysis of Black and White Adolescents’ Perceptions of and Responses to Racially Targeted Food and Drink Commercials on Television," IJERPH, MDPI, vol. 18(21), pages 1-15, November.
    11. Martina Vecchi & Linlin Fan & Sarah Myruski & Wei Yang & Kathleen L. Keller & Rodolfo M. Nayga, 2024. "Online food advertisements and the role of emotions in adolescents’ food choices," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 72(1), pages 45-76, March.
    12. Samuel R. Friedman & Leslie D. Williams & Ashly E. Jordan & Suzan Walters & David C. Perlman & Pedro Mateu-Gelabert & Georgios K. Nikolopoulos & Maria R. Khan & Emmanuel Peprah & Jerel Ezell, 2022. "Toward a Theory of the Underpinnings and Vulnerabilities of Structural Racism: Looking Upstream from Disease Inequities among People Who Use Drugs," IJERPH, MDPI, vol. 19(12), pages 1-19, June.
    13. Arturo E. Osorio & Maria G. Corradini & Jerome D. Williams, 2013. "Remediating food deserts, food swamps, and food brownfields: helping the poor access nutritious, safe, and affordable food," AMS Review, Springer;Academy of Marketing Science, vol. 3(4), pages 217-231, December.
    14. Pires, Guilherme & Stanton, John, 2015. "Ethnic Marketing Sensitivity: Reconciling Rigorous Theory With Pragmatism," Newcastle Business School Discussion Paper Series: Research on the Frontiers of Knowledge 3, The University of Newcastle, Australia.
    15. Ana McCormick Myers & Matthew A. Painter, 2017. "Food insecurity in the United States of America: an examination of race/ethnicity and nativity," Food Security: The Science, Sociology and Economics of Food Production and Access to Food, Springer;The International Society for Plant Pathology, vol. 9(6), pages 1419-1432, December.
    16. Amelie A. Hecht & Crystal L. Perez & Michele Polascek & Anne N. Thorndike & Rebecca L. Franckle & Alyssa J. Moran, 2020. "Influence of Food and Beverage Companies on Retailer Marketing Strategies and Consumer Behavior," IJERPH, MDPI, vol. 17(20), pages 1-34, October.
    17. Mary O. Hearst & Jade Yang & Samantha Friedrichsen & Kathleen Lenk & Caitlin Caspi & Melissa N. Laska, 2021. "The Availability of Culturally Preferred Fruits, Vegetables and Whole Grains in Corner Stores and Non-Traditional Food Stores," IJERPH, MDPI, vol. 18(9), pages 1-11, May.

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