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Development of project-based learning model to enhance educational media business ability for undergraduate students in educational technology and communications program

Author

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  • Kobsook Kongmanus

    (Faculty of Education, Naresuan University, Thailand)

Abstract

Project-Based Learning (PBL) activities are able to stimulate students' interest and enhance the ability to do business of educational media. The objectives of this research were (a) to develop ProjectBased Learning model to enhance educational media business ability for Undergraduate Students in Educational Technology and Communications Program (b) to study students’ educational media business ability (c) to compare the learning achievement before and after using Project-Based Learning and (d) to study students’ opinions towards Project-Based Learning. The samples of this research consisted of 37 undergraduate students studying in Educational Technology and Communications at Naresuan University. They were selected by purposive sampling. The instruments used to collect the data were lesson plans of ProjectBased Learning (PBL) to enhance educational media business ability, assessment form of educational media business evaluation project, pretest and posttest and questionnaires. Data were analyzed using percentage, mean, standard deviation, t-test dependent and content analysis. The Results showed that (a) the Project-Based Learning model to enhance educational media business ability consisted of five elements: 1) principle and objective 2) learner and instructor 3) contents 4) Project-Based Learning activities and 5) evaluation. (b) the students’ educational media business ability was at a high level though the process Project-Based Learning and projects work have the good to very good level. (c) the students’ educational media business knowledge posttest scores were significantly higher than the pretest at a level of significance of .05. (d) the students’ opinions towards learning using Project-Based Learning were at the highest level.

Suggested Citation

  • Kobsook Kongmanus, 2016. "Development of project-based learning model to enhance educational media business ability for undergraduate students in educational technology and communications program," Journal of Advances in Humanities and Social Sciences, Dr. Yi-Hsing Hsieh, vol. 2(5), pages 287-296.
    • Handle: RePEc:apb:jahsss:2016:p:287-296
    DOI: 10.20474/jahss-2.5.5
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    Citations

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    Cited by:

    1. Tongtong Ketngam, 2019. "Benefits of Foreign Language Skills in Foreign Businesses in Thailand," International Journal of Business and Administrative Studies, Professor Dr. Bahaudin G. Mujtaba, vol. 5(1), pages 37-52.
    2. Suttipong Boonphadung, 2017. "Critical thinking development: A comparison between the efficiency of mixed technique and a series of mini-lecture, KWL/T-P-S and presentation," Journal of Advances in Humanities and Social Sciences, Dr. Yi-Hsing Hsieh, vol. 3(2), pages 95-104.
    3. Kartika Senja Widyawati & Maya Ariyanti, 2017. "Dependency on Smartphone 4G and the Impact on Purchase Behavior inIndonesia," International Journal of Business and Economic Affairs (IJBEA), Sana N. Maswadeh, vol. 2(2), pages 149-158.
    4. R. Tri Priyono Budi Santoso & Sony Heru Priyanto & I. Wayan Ruspendi Junaedi & Donald Samuel Slamet Santoso & Lasmono Tri Sunaryanto, 2023. "Project-based entrepreneurial learning (PBEL): a blended model for startup creations at higher education institutions," Journal of Innovation and Entrepreneurship, Springer, vol. 12(1), pages 1-22, December.
    5. Muhamad Faisal Ashaari ˆ—, 2017. "The Adoption And Adaptation Of Online Learning Models In The Framework Of Online Da’Wah," International Journal of Humanities, Arts and Social Sciences, Dr. Mohammad Hamad Al-khresheh, vol. 3(1), pages 1-8.
    6. Burcu Basoglu ˆ—, 2017. "Youtube Or Writing Tube: A Technology-Mediated Learning Tool For Tesol," International Journal of Humanities, Arts and Social Sciences, Dr. Mohammad Hamad Al-khresheh, vol. 3(3), pages 98-105.
    7. Ioan Cristian Mustața & Ioana Mustața, 2020. "Integration of Technology Enriched Games with Classical Teaching Instruments for the Development of Technical Communication Competencies," Journal of ICT, Design, Engineering and Technological Science, Juhriyansyah Dalle, vol. 4(1), pages 12-15.
    8. Nurnia & Kamaluddin & Milwan & Herman, 2017. "Developing Students’ Writing Project by Means of a Flipped Classroom," International Journal of Business and Administrative Studies, Professor Dr. Bahaudin G. Mujtaba, vol. 3(1), pages 15-20.
    9. Zahrah Nabila Azka & Sikandar Hasib, 2020. "The phenomenon study of effective communication of trainers in the induction training," Journal of Advances in Humanities and Social Sciences, Dr. Yi-Hsing Hsieh, vol. 6(4), pages 147-155.

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