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Sustainable Creative Tourism for Fulfilling the Gap between Tourists’ Expectation and Perception towards Tourism Routes in the Upper Greater Mekong Subregion

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  • Sirikudta S.∗

    (Department of Business Administration, Srinakharinwirot University, Bangkok, Thailand)

  • Archarungroj P

    (Department of Business Administration, Srinakharinwirot University, Bangkok, Thailand)

  • Sirisuthikul V.

    (Department of Business Administration, Srinakharinwirot University, Bangkok, Thailand)

Abstract

The purposes of this research are to study tourists’ satisfaction level towards sustainable creative tourism, which is calculated by comparing the difference between expectation and perception, to understand the effect of tourists’ perception toward sustainable creative tourism on intention to revisit, and to compare tourists’ sustainable creative tourism perceptions among different visited countries along Upper Greater Mekong Subregion routes. The results showed that tourists has high satisfaction towards sustainable creative tourism, which can be explained by the greater score of perception in comparison with expectation score. Tourists’ perception toward sustainable creative tourism can predict intention to revisit. Tourists travelling in different countries had different overall perceptions towards sustainable creative tourism with statistical significance.

Suggested Citation

  • Sirikudta S.∗ & Archarungroj P & Sirisuthikul V., 2019. "Sustainable Creative Tourism for Fulfilling the Gap between Tourists’ Expectation and Perception towards Tourism Routes in the Upper Greater Mekong Subregion," International Journal of Humanities, Arts and Social Sciences, Dr. Mohammad Hamad Al-khresheh, vol. 5(2), pages 43-53.
    • Handle: RePEc:apa:ijhass:2019:p:43-53
    DOI: 10.20469/ijhss.5.10001-2
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    References listed on IDEAS

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