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The Aesthetic Dimension Of Decision Making: A Case Study Of A German Software Company

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  • DANIELA MANGER∗

    (Zeppelin University, Friedrichshafen, Germany)

Abstract

Arts-based methods conceptualized as generating different kind of knowledge, which allows understand by feeling, enhance intuition and trigger inspiration. In this paper, an in depth study of a strategy process based drawings is presented, that initiated profound discussions, an open atmosphere and resulted in fresh insights and new perspectives. Based on the empirical data it is shown, that the paintings themselves became an important structural factor influencing the interaction system of the strategy meeting in a way that made these positive results appear. The findings show how knowing aesthetically gives access to a rich experience, and, therefore, complements cognitive knowledge.

Suggested Citation

  • Daniela Manger∗, 2017. "The Aesthetic Dimension Of Decision Making: A Case Study Of A German Software Company," International Journal of Humanities, Arts and Social Sciences, Dr. Mohammad Hamad Al-khresheh, vol. 3(5), pages 223-230.
    • Handle: RePEc:apa:ijhass:2017:p:223-230
    DOI: 10.20469/ijhss.3.20005-5
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    References listed on IDEAS

    as
    1. Joshua Clinton & John Lapinski, 2004. "Targeted advertising and voter turnout: An experimental study of the 2000 presidential election," Natural Field Experiments 00226, The Field Experiments Website.
    2. Muhammad Azhar, 2015. "The concept of religious democracy as a new political philosophy for countries with Moslem predominant," Journal of Advances in Humanities and Social Sciences, Dr. Yi-Hsing Hsieh, vol. 1(1), pages 19-28.
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