The Effect of Negative Publicity on Brand Equity (Image Attitude, and Purchase Intention) in Indonesia: Case of Dolce and Gabbana Racism Scandal
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DOI: 10.20469/ijbas.5.10004-3
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References listed on IDEAS
- Kittipa Wichailert & Khanchitpol Yousapornpaiboon, 2017. "Brand equity affects brand loyalty of the bottled mineral drinking water in Thailand," Journal of Administrative and Business Studies, Professor Dr. Usman Raja, vol. 3(4), pages 180-191.
- Grimmer, Martin & Bingham, Timothy, 2013. "Company environmental performance and consumer purchase intentions," Journal of Business Research, Elsevier, vol. 66(10), pages 1945-1953.
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- Maytinee Vongtharawat∗ & Katawoot Jeambua & Santidhorn Pooripakdee, 2019. "Willingness to Use and Pro-Environmental Attitudes for Airlines’ Environment Friendly Services: The Perspective of Thai Passengers," International Journal of Humanities, Arts and Social Sciences, Dr. Mohammad Hamad Al-khresheh, vol. 5(4), pages 145-156.
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Keywords
Negative publicity; brand attitude; brand image; purchase intention; racism awareness and concern;All these keywords.
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