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Innovative Machine Learning Behavior and Behavioral Emotions Regulations: A Critical Role of Normative Beliefs and Perceived Norms in Educational Institutes

Author

Listed:
  • Waseem ul Hameed

    (Institute of Business Management and Administrative Sciences (IBMAS),The Islamia University of Bahawalpur(IUB), Bahawalpur, Pakistan)

  • Ali Junaid Khan

    (Institute of Business Management and Administrative Sciences (IBMAS),The Islamia University of Bahawalpur(IUB), Bahawalpur, Pakistan.)

  • Fatima Farooq

    (Associate Professor, School of Economics, Bahauddin Zakariya University, Multan, Pakistan.)

  • Ismat Nasim

    (Lecturer, Department of Economics,The Government Sadiq College Women University, Multan, Pakistan.)

  • Asad Ali

    (Assistant Professor, Department of Management Sciences,The Islamia University of Bahawalpur, Bahawalnagar Campus, Pakistan.)

Abstract

The human behaviors are regulated with cultural and social norms. In the modern time, the diversity of humanity due to globalism has changed the traditional ways of influencing human behavior. The technological advancement has changed the traditional concepts and the more developed mechanism are considered for it. The purpose of this study was to determine the role of innovative machine learning behavior, normative beliefs and perceived norms to influence the human behavior and emotions regulations in Pakistan. The Likert scale questionnaire was adapted to collectthe quantitative data from the respondents for this study. The study demonstrates the significant role of innovative machine learning behavior, perceived norms and normative beliefs for behavior emotions regulations of the human being. The study also has significant framework as a contribution for the literature. The study provides significant practical implications to regulate the human behavior and influence it with the machine learning approach.

Suggested Citation

  • Waseem ul Hameed & Ali Junaid Khan & Fatima Farooq & Ismat Nasim & Asad Ali, 2022. "Innovative Machine Learning Behavior and Behavioral Emotions Regulations: A Critical Role of Normative Beliefs and Perceived Norms in Educational Institutes," iRASD Journal of Management, International Research Alliance for Sustainable Development (iRASD), vol. 4(2), pages 346-358, june.
    • Handle: RePEc:ani:irdjom:v:4:y:2022:i:2:p:344-356
    DOI: 10.52131/jom.2022.0402.0083
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    References listed on IDEAS

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    1. Biju A. V. & Vijaya Kumar M. & Akhil M. P., 2022. "Assessing the Effect of Work From Home on the Work-Life Balance of IT Employees," International Journal of Human Capital and Information Technology Professionals (IJHCITP), IGI Global, vol. 13(1), pages 1-14, January.
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