Impact of Social risk, Government and Psychological Factors with Moderator Cultural Factors on Online Shopping Behavior in Pakistan
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- Sidra Abd-ul-wahid & Muhammad Ahmad & Huma Ijaz, 2024. "Impact of Perceived Benefits and Perceived Risks on Online Shopping Behaiour with Mediating Role of Purchase Intention," Bulletin of Business and Economics (BBE), Research Foundation for Humanity (RFH), vol. 13(1), pages 436-455.
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Keywords
Social Risk; Psychological Factors; Government Role; Culture; Online Shopping Behavior;All these keywords.
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