IDEAS home Printed from https://ideas.repec.org/a/ani/ipjhss/v7y2019i1p31-44.html
   My bibliography  Save this article

Impact of Social risk, Government and Psychological Factors with Moderator Cultural Factors on Online Shopping Behavior in Pakistan

Author

Listed:
  • Anam Bhatti
  • Shafique Ur Rehman

    (Universiti Utara Malaysia)

Abstract

The objective of the current study is to examine the impact of social risk, government role, and psychological factors on online shopping behavior. In addition, the moderating role of culture between social risk and online shopping behavior. Simple random sampling technique was used to collect data from respondents by using a questionnaire approach. Confirmatory factor analyses, as well as structural equation modelling techniques, were used for analysis purpose. Findings revealed that social risk and psychological factors have a negative and significant impact on online shopping behavior. Government role and culture have a positive and significant impact on online shopping behavior. Moreover, culture positively moderates the relationship between social risk and online shopping behavior. Between social risk and online shopping behavior moderating role of culture have less attention in prior studies and this research fills that gap. Future research should be held in some other developing countries as well as in developed countries with financial risk, product risk, privacy risk, convenience risk, electronic word of mouth, brand association, advertising factors, perceived quality, and online shopping behavior.

Suggested Citation

  • Anam Bhatti & Shafique Ur Rehman, 2019. "Impact of Social risk, Government and Psychological Factors with Moderator Cultural Factors on Online Shopping Behavior in Pakistan," Pakistan Journal of Humanities and Social Sciences, International Research Alliance for Sustainable Development (iRASD), vol. 7(1), pages :31-44, March.
  • Handle: RePEc:ani:ipjhss:v:7:y:2019:i:1:p:31-44
    as

    Download full text from publisher

    File URL: https://journals.internationalrasd.org/index.php/pjhss/article/view/10/69
    Download Restriction: no

    File URL: https://journals.internationalrasd.org/index.php/pjhss/article/view/10
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Chen, Ying-Hueih & Hsu, I-Chieh & Lin, Chia-Chen, 2010. "Website attributes that increase consumer purchase intention: A conjoint analysis," Journal of Business Research, Elsevier, vol. 63(9-10), pages 1007-1014, September.
    2. Ramulu Bhukya & Sapna Singh, 2015. "The effect of perceived risk dimensions on purchase intention," American Journal of Business, Emerald Group Publishing Limited, vol. 30(4), pages 218-230, October.
    3. Muhammad Ali Nasir & Junjie Wu & Milton Yago & Haohong Li, 2015. "Influence of Psychographics and Risk Perception on Internet Banking Adoption: Current State of Affairs in Britain," International Journal of Economics and Financial Issues, Econjournals, vol. 5(2), pages 461-468.
    4. Solomon Oluyinka & Alina Shamsuddin & Musibau Akintunde Ajabe & Wallace Imoudu Enegbuma, 2013. "A study of electronic commerce adoption factors in Nigeria," International Journal of Information Systems and Change Management, Inderscience Enterprises Ltd, vol. 6(4), pages 293-315.
    5. Chih-Cheng Chen & Chien-Wen Chen & Yi-Chun Tung, 2018. "Exploring the Consumer Behavior of Intention to Purchase Green Products in Belt and Road Countries: An Empirical Analysis," Sustainability, MDPI, vol. 10(3), pages 1-18, March.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Sidra Abd-ul-wahid & Muhammad Ahmad & Huma Ijaz, 2024. "Impact of Perceived Benefits and Perceived Risks on Online Shopping Behaiour with Mediating Role of Purchase Intention," Bulletin of Business and Economics (BBE), Research Foundation for Humanity (RFH), vol. 13(1), pages 436-455.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Martins, José & Costa, Catarina & Oliveira, Tiago & Gonçalves, Ramiro & Branco, Frederico, 2019. "How smartphone advertising influences consumers' purchase intention," Journal of Business Research, Elsevier, vol. 94(C), pages 378-387.
    2. Cheng, Haotian & Zhang, Tong & Lambert, Dayton M. & Feuz, Ryan, 2023. "An empirical comparison of conjoint and best-worst scaling case III methods," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 106(C).
    3. Sembada, Agung Y. & Koay, Kian Yeik, 2021. "How perceived behavioral control affects trust to purchase in social media stores," Journal of Business Research, Elsevier, vol. 130(C), pages 574-582.
    4. Siti Hasma Hajar Mat Zin & Siti Haslini Zakaria & Rumaizah Che Md Nor & Nor Hidayah Hassim & CT Munirah Niesha Mohd Shafee & Suhanah Rosnan & Nur Syafizan Mohd Sufter, 2024. "Analyzing Consumers Online Shopping Behavior Using Different Online Shopping Platforms: A Case Study in Malaysia," Information Management and Business Review, AMH International, vol. 16(2), pages 99-110.
    5. Reema Nofal & Pelin Bayram & Okechukwu Lawrence Emeagwali & Lu’ay Al-Mu’ani, 2022. "The Effect of eWOM Source on Purchase Intention: The Moderation Role of Weak-Tie eWOM," Sustainability, MDPI, vol. 14(16), pages 1-20, August.
    6. Eva M. Murgado-Armenteros & María Gutierrez-Salcedo & Francisco José Torres-Ruiz, 2020. "The Concern about Biodiversity as a Criterion for the Classification of the Sustainable Consumer: A Cross-Cultural Approach," Sustainability, MDPI, vol. 12(8), pages 1-14, April.
    7. Fe Yoo & Hye Jung Jung & Kyung Wha Oh, 2021. "Motivators and Barriers for Buying Intention of Upcycled Fashion Products in China," Sustainability, MDPI, vol. 13(5), pages 1-19, February.
    8. Jingjing Hao & Haoming Shi & Victor Shi & Chenchen Yang, 2020. "Adoption of Automatic Warehousing Systems in Logistics Firms: A Technology–Organization–Environment Framework," Sustainability, MDPI, vol. 12(12), pages 1-14, June.
    9. Wann-Yih Wu & Phan Thi Phu Quyen & Adriana A. Amaya Rivas, 2017. "How e-servicescapes affect customer online shopping intention: the moderating effects of gender and online purchasing experience," Information Systems and e-Business Management, Springer, vol. 15(3), pages 689-715, August.
    10. Bhat Ishfaq Hussain & Singh Sapna, 2018. "Examining the moderating effect of shopping value on private-label and loyalty in Indian grocery stores," Management & Marketing, Sciendo, vol. 13(1), pages 748-760, March.
    11. Changping Zhao & Yecheng Wang & Tianxiang Zhang & Qingbo Huang & Yu Gong, 2019. "The Game Simulation of “The Belt and Road” Economic and Trade Network Based on the Asymmetric QRE Model," Sustainability, MDPI, vol. 11(12), pages 1-17, June.
    12. Alrawad, Mahmaod & Lutfi, Abdalwali & Alyatama, Sundus & Al Khattab, Adel & Alsoboa, Sliman S. & Almaiah, Mohammed Amin & Ramadan, Mujtaba Hashim & Arafa, Hussin Mostafa & Ahmed, Nazar Ali & Alsyouf, , 2023. "Assessing customers perception of online shopping risks: A structural equation modeling–based multigroup analysis," Journal of Retailing and Consumer Services, Elsevier, vol. 71(C).
    13. Zaremohzzabieh, Zeinab & Ismail, Normala & Ahrari, Seyedali & Abu Samah, Asnarulkhadi, 2021. "The effects of consumer attitude on green purchase intention: A meta-analytic path analysis," Journal of Business Research, Elsevier, vol. 132(C), pages 732-743.
    14. Michael Rochlitz & Evgeniya Mitrokhina & Irina Nizovkina, 2020. "Bureaucratic Discrimination in Electoral Authoritarian Regimes: Experimental Evidence from Russia," Bremen Papers on Economics & Innovation 2010, University of Bremen, Faculty of Business Studies and Economics.
    15. Wang, Shuai & Ma, Shuang, 2023. "Is product customization always beneficial in the context of C2M platforms? A signaling theory perspective," Technological Forecasting and Social Change, Elsevier, vol. 197(C).
    16. Hongbo Guo & Mengtong Lu & Lili Ding, 2022. "The Effect of Consumer Sentiment on Manufacturers’ Green Technology Innovation: A RDEU Evolutionary Game Model," Sustainability, MDPI, vol. 15(1), pages 1-18, December.
    17. Seung-hye Jung & Joon-ho Kim & Ha-na Cho & Hae-won Lee & Hyun-ju Choi, 2021. "Brand Personality of Korean Dance and Sustainable Behavioral Intention of Global Consumers in Four Countries: Focusing on the Technological Acceptance Model," Sustainability, MDPI, vol. 13(20), pages 1-19, October.
    18. Wen Qin & Xiaolie Qi, 2022. "Evaluation of Green Logistics Efficiency in Northwest China," Sustainability, MDPI, vol. 14(11), pages 1-14, June.
    19. Vikas Gautam, 2016. "Composition of online shopping experience: Evidence from India," Asian Journal of Empirical Research, Asian Economic and Social Society, vol. 6(10), pages 249-260, October.
    20. Shin, Jae Ik & Chung, Ki Han & Oh, Jae Sin & Lee, Chang Won, 2013. "The effect of site quality on repurchase intention in Internet shopping through mediating variables: The case of university students in South Korea," International Journal of Information Management, Elsevier, vol. 33(3), pages 453-463.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ani:ipjhss:v:7:y:2019:i:1:p:31-44. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Dr. Umair Ahmed (email available below). General contact details of provider: https://journals.internationalrasd.org/index.php/pjhss/index .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.