Consumer behavior clustering of food retail chains by machine learning algorithms
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DOI: 10.46656/access.2021.2.3(3)
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More about this item
Keywords
clustering; machine learning algorithms; food retail; behavioural economics; consumer behavior;All these keywords.
JEL classification:
- C83 - Mathematical and Quantitative Methods - - Data Collection and Data Estimation Methodology; Computer Programs - - - Survey Methods; Sampling Methods
- C89 - Mathematical and Quantitative Methods - - Data Collection and Data Estimation Methodology; Computer Programs - - - Other
- D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
- D91 - Microeconomics - - Micro-Based Behavioral Economics - - - Role and Effects of Psychological, Emotional, Social, and Cognitive Factors on Decision Making
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