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A Bibliometric Analysis Of Scientific Production Concerning Online Consumer Reviews And The Sale Of Home Appliances

Author

Listed:
  • Razvan-Andrei CORBOS

    (Bucharest University of Economic Studies, Romania)

  • Ovidiu-Iulian BUNEA

    (Bucharest University of Economic Studies, Romania)

  • Andreea BREAZU

    (Bucharest University of Economic Studies, Romania)

Abstract

Nowadays, online customer evaluations have developed as an essential source of information for both businesses and consumers, replacing and augmenting previous modes of communication. The goal of this work is to perform a bibliometric analysis to investigate the scientific production surrounding online reviews and the sale of home appliances from 2011 to 2022. We used the Scopus database to acquire primary data and the VOSviewer program to analyze the data and perform the bibliometric analysis to achieve the desired objective. The major findings revealed that the year 2021 delivered the greatest amount of scientific contributions and that the United States of America contributed the greatest number of articles overall. Moreover, for the analyzed period the terms with the highest density present in scientific production are: "online reviews", "quality", "applications", "impact", "reviews", "effects", "consumer", "factors", and "purchase intent." At the end of the analysis, we conclude with some relevant future research directions emerging from our bibliometric analysis.

Suggested Citation

  • Razvan-Andrei CORBOS & Ovidiu-Iulian BUNEA & Andreea BREAZU, 2022. "A Bibliometric Analysis Of Scientific Production Concerning Online Consumer Reviews And The Sale Of Home Appliances," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 249-262, November.
    • Handle: RePEc:aio:manmar:v:xx:y:2022:i:2:p:249-262
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    References listed on IDEAS

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    1. Thakur, Rakhi, 2018. "Customer engagement and online reviews," Journal of Retailing and Consumer Services, Elsevier, vol. 41(C), pages 48-59.
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    Cited by:

    1. Razvan-Andrei Corbos & Ovidiu-Iulian Bunea & Monica Triculescu, 2023. "Towards Sustainable Consumption: Consumer Behavior and Market Segmentation in the Second-Hand Clothing Industry," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 25(S17), pages 1064-1064, November.

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    More about this item

    Keywords

    online review; home appliance; sales; customer; online sales; bibliometrics;
    All these keywords.

    JEL classification:

    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • M20 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - General

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