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Marketing Study Regarding The Consumption Behaviortowards Kaufland Hypermarkets

Author

Listed:
  • Gheorghe Meghisan

    (University of Craiova Faculty of Economics and Business Administration)

  • Adriana Lazarescu

    (University of Craiova Faculty of Letters)

  • Georgeta-Madalina Meghisan

    (University of Craiova Faculty of Economics and Business Administration)

Abstract

The main objectives associated to this research study focus on establishing the consumption behavior of young consumers towards the products and associated services sold by Kaufland hypermarkets, in terms of: motivation to choose the products from Kaufland hypermarkets, average time spent doing shopping, average amount spent on shopping, shopping habbits of the customers. The present study is based on primary data gathered from the young clients of Kaufland hypermarkets. The data is analysed using the SPSS Informatics program, based on statistical functions (descriptive statistics, factor analysis, T test). This marketing study was made during the 1st May 2012 – 1st June 2012, using the questionnaire to gather the data, which was filled in, by a sample of 85 persons.

Suggested Citation

  • Gheorghe Meghisan & Adriana Lazarescu & Georgeta-Madalina Meghisan, 2012. "Marketing Study Regarding The Consumption Behaviortowards Kaufland Hypermarkets," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, vol. 1(40), pages 45-50.
    • Handle: RePEc:aio:aucsse:v:1:y:2012:i:40:p:45-50
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    File URL: http://feaa.ucv.ro/AUCSSE/0040v1-006.pdf
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    References listed on IDEAS

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    1. Isabelle Huault & V. Perret & S. Charreire-Petit, 2007. "Management," Post-Print halshs-00337676, HAL.
    2. Marcu, Nicu, 2008. "Romania's Exchange Rate Policy towards its European Monetary Union Membership - Prospects and Challenges," Journal for Economic Forecasting, Institute for Economic Forecasting, vol. 5(1), pages 175-181, March.
    Full references (including those not matched with items on IDEAS)

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    Cited by:

    1. Richard Chinomona, 2015. "The influence of Perceived Hypermarket Size on Perceived Hypermarket Reputation, Trust and Customer Willingness to Purchase in South Africa," Journal of Economics and Behavioral Studies, AMH International, vol. 7(4), pages 60-70.
    2. Stamule Stere & Todea Steluța, 2017. "Millennials between consumer ethnocentrism and attitudes towards local campaigns," Proceedings of the International Conference on Business Excellence, Sciendo, vol. 11(1), pages 720-729, July.
    3. Cristea Mirela & Danciulescu Andreea-Gabriela, 2016. "The Impact Of The Unemployment Rate On The Insurance Development In Romania. Statistical Approaches," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 1, pages 186-192, December.
    4. Roxana Wright, 2014. "Branding Paradigms in the Fast Moving Consumer Goods Industry," Research in Economics and Business: Central and Eastern Europe, Tallinn School of Economics and Business Administration, Tallinn University of Technology, vol. 6(2).
    5. Meghisan Georgeta-Madalina & Toma Dorin, 2017. "Public health management: life expectancy and air pollution," Proceedings of the International Conference on Business Excellence, Sciendo, vol. 11(1), pages 111-120, July.

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    More about this item

    Keywords

    consummer behavior; marketing study; retail industry; Kaufland hypermarkets; quantitative study;
    All these keywords.

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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