IDEAS home Printed from https://ideas.repec.org/a/aio/aucsse/v1y2012i40p45-50.html
   My bibliography  Save this article

Marketing Study Regarding The Consumption Behaviortowards Kaufland Hypermarkets

Author

Listed:
  • Gheorghe Meghisan

    (University of Craiova Faculty of Economics and Business Administration)

  • Adriana Lazarescu

    (University of Craiova Faculty of Letters)

  • Georgeta-Madalina Meghisan

    (University of Craiova Faculty of Economics and Business Administration)

Abstract

The main objectives associated to this research study focus on establishing the consumption behavior of young consumers towards the products and associated services sold by Kaufland hypermarkets, in terms of: motivation to choose the products from Kaufland hypermarkets, average time spent doing shopping, average amount spent on shopping, shopping habbits of the customers. The present study is based on primary data gathered from the young clients of Kaufland hypermarkets. The data is analysed using the SPSS Informatics program, based on statistical functions (descriptive statistics, factor analysis, T test). This marketing study was made during the 1st May 2012 – 1st June 2012, using the questionnaire to gather the data, which was filled in, by a sample of 85 persons.

Suggested Citation

  • Gheorghe Meghisan & Adriana Lazarescu & Georgeta-Madalina Meghisan, 2012. "Marketing Study Regarding The Consumption Behaviortowards Kaufland Hypermarkets," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, vol. 1(40), pages 45-50.
    • Handle: RePEc:aio:aucsse:v:1:y:2012:i:40:p:45-50
    as

    Download full text from publisher

    File URL: http://feaa.ucv.ro/AUCSSE/0040v1-006.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Isabelle Huault & V. Perret & S. Charreire-Petit, 2007. "Management," Post-Print halshs-00337676, HAL.
    2. Marcu, Nicu, 2008. "Romania's Exchange Rate Policy towards its European Monetary Union Membership - Prospects and Challenges," Journal for Economic Forecasting, Institute for Economic Forecasting, vol. 5(1), pages 175-181, March.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Meghisan Georgeta-Madalina & Toma Dorin, 2017. "Public health management: life expectancy and air pollution," Proceedings of the International Conference on Business Excellence, Sciendo, vol. 11(1), pages 111-120, July.
    2. Roxana Wright, 2014. "Branding Paradigms in the Fast Moving Consumer Goods Industry," Research in Economics and Business: Central and Eastern Europe, Tallinn School of Economics and Business Administration, Tallinn University of Technology, vol. 6(2).
    3. Stamule Stere & Todea Steluța, 2017. "Millennials between consumer ethnocentrism and attitudes towards local campaigns," Proceedings of the International Conference on Business Excellence, Sciendo, vol. 11(1), pages 720-729, July.
    4. Cristea Mirela & Danciulescu Andreea-Gabriela, 2016. "The Impact Of The Unemployment Rate On The Insurance Development In Romania. Statistical Approaches," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 1, pages 186-192, December.
    5. Richard Chinomona, 2015. "The influence of Perceived Hypermarket Size on Perceived Hypermarket Reputation, Trust and Customer Willingness to Purchase in South Africa," Journal of Economics and Behavioral Studies, AMH International, vol. 7(4), pages 60-70.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. James Breen & Darragh Clancy & Mary Ryan & M. Wallace, 2010. "Can’t See the Wood for the Trees: The Returns to Farm Forestry in Ireland," Working Papers 1003, Rural Economy and Development Programme,Teagasc.
    2. Joyce Wangare Kiragu & John Ogamba King’oina & Joash A. Migosi, 2013. "School - Based Management Prospects and Challenges: A Case of Public Secondary Schools in Murang’a South District, Kenya," International Journal of Asian Social Science, Asian Economic and Social Society, vol. 3(5), pages 1166-1179, May.
    3. Alan Gregory, 2011. "The Expected Cost of Equity and the Expected Risk Premium in the UK," Review of Behavioral Finance, Emerald Group Publishing Limited, vol. 3(1), pages 1-26, April.
    4. Dan Ioan Topor & Alina Putan & Sorinel Capusneanu, 2011. "The Role of Management Accounting in Providing Information for Making Decision Within an Entity," International Journal of Academic Research in Accounting, Finance and Management Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Accounting, Finance and Management Sciences, vol. 1(2), pages 56-66, December.
    5. Ana-Maria BERCU, 2014. "Performance Appraisal Of Civil Servants. Sustainability And Development," Proceedings of Administration and Public Management International Conference, Research Centre in Public Administration and Public Services, Bucharest, Romania, vol. 10(1), pages 35-43, June.
    6. Haelermans, Carla & De Witte, Kristof & Blank, Jos L.T., 2012. "On the allocation of resources for secondary schools," Economics of Education Review, Elsevier, vol. 31(5), pages 575-586.
    7. repec:fip:fedhep:y:2013:i:qii:p:30-46:n:vol.37no.2 is not listed on IDEAS
    8. Gedikoglu, Haluk & McCann, Laura M.J. & Artz, Georgeanne M., 2011. "Off-Farm Employment Effects on Adoption of Nutrient Management Practices," Agricultural and Resource Economics Review, Northeastern Agricultural and Resource Economics Association, vol. 40(2), pages 1-14, August.
    9. Scherrer-Rathje, Maike & Boyle, Todd A. & Deflorin, Patricia, 2009. "Lean, take two! Reflections from the second attempt at lean implementation," Business Horizons, Elsevier, vol. 52(1), pages 79-88.
    10. Bunel, Alison & Lescop, Denis, 2013. "A new institutional perspective on shared spectrum access issues," 24th European Regional ITS Conference, Florence 2013 88480, International Telecommunications Society (ITS).
    11. Shachmurove, Yochanan & Vulanovic, Milos, 2013. "SPACs in Shipping," EconStor Preprints 88633, ZBW - Leibniz Information Centre for Economics.
    12. Bowles, Hannah Riley, 2012. "Claiming Authority: How Women Explain their Ascent to Top Business Leadership Positions," Scholarly Articles 9830355, Harvard Kennedy School of Government.
    13. Benmelech, Efraim & Dlugosz, Jennifer, 2009. "The alchemy of CDO credit ratings," Journal of Monetary Economics, Elsevier, vol. 56(5), pages 617-634, July.
    14. Santa-Clara, Pedro & Saretto, Alessio, 2009. "Option strategies: Good deals and margin calls," Journal of Financial Markets, Elsevier, vol. 12(3), pages 391-417, August.
    15. Farrell, Terence C., 2008. "An Economic Evaluation of Conservation Farming Practices for the Central West of NSW," 2008 Conference (52nd), February 5-8, 2008, Canberra, Australia 6177, Australian Agricultural and Resource Economics Society.
    16. Maja Ilic, 2010. "Economic Value Added As A Modern Performance Indicator," Perspectives of Innovation in Economics and Business (PIEB), Prague Development Center, vol. 6(3), pages 94-97, October.
    17. Carrington, Michal J. & Neville, Benjamin A. & Whitwell, Gregory J., 2014. "Lost in translation: Exploring the ethical consumer intention–behavior gap," Journal of Business Research, Elsevier, vol. 67(1), pages 2759-2767.
    18. Lungu Carmen Claudia, 2010. "Issues Of Human Resources, Members Of Project Teams In The Ngos: A Case Study," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 970-976, December.
    19. Bobby Kurian, 2015. "Impact of Culture on Innovativeness in IT Organizations in India," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 5(3), pages 304-316, March.
    20. repec:dau:papers:123456789/15192 is not listed on IDEAS
    21. Chun-Pin Hsu & Chin-Wen Huang & Wan-Jiun Chiou, 2012. "Effectiveness of copula-extreme value theory in estimating value-at-risk: empirical evidence from Asian emerging markets," Review of Quantitative Finance and Accounting, Springer, vol. 39(4), pages 447-468, November.
    22. Kouroche Vafaï, 2012. "Information in Hierarchies," Université Paris1 Panthéon-Sorbonne (Post-Print and Working Papers) halshs-00768904, HAL.

    More about this item

    Keywords

    consummer behavior; marketing study; retail industry; Kaufland hypermarkets; quantitative study;
    All these keywords.

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:aio:aucsse:v:1:y:2012:i:40:p:45-50. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Anca Bandoi The email address of this maintainer does not seem to be valid anymore. Please ask Anca Bandoi to update the entry or send us the correct address (email available below). General contact details of provider: https://edirc.repec.org/data/fecraro.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.