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The Recipe For Stability And Competitiveness In Times Of Crisis - A Sustainable Global Performance

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  • Mihaela Cristina Gheorghe

    (University of Craiova Faculty of Economics and Business Administration)

Abstract

This paper propose a solution in order to attenuate turbulences generated by the deepening of global financial crisis. In order to be efficient, a company must guided by a sustainable operational model. During the activity, the company is facing three types of challenges: economic, environmental and social. If we assign the three components to the performance, it results the concept of global performance. Besides economic responsibilities, global performance raises new responsibilities for the economic community, respectively for the environment responsibility and for the social responsibility. Enlarging the scope on social and environment elements too, is allowed the access to the entire community of users, meaning that is allowed the access for the users who included the social and environment elements in the selection criteria of business partners. Finding new unity elements, performance coordinates, can become the base for the business success.

Suggested Citation

  • Mihaela Cristina Gheorghe, 2011. "The Recipe For Stability And Competitiveness In Times Of Crisis - A Sustainable Global Performance," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, vol. 1(39), pages 25-28.
    • Handle: RePEc:aio:aucsse:v:1:y:2011:i:39:p:25-28
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    File URL: http://feaa.ucv.ro/AUCSSE/0039v1-005.pdf
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    References listed on IDEAS

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    1. Abagail McWilliams & Donald Siegel, 2000. "Corporate social responsibility and financial performance: correlation or misspecification?," Strategic Management Journal, Wiley Blackwell, vol. 21(5), pages 603-609, May.
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    More about this item

    Keywords

    global performance; environment responsibility; social responsibility; “societal” responsibility; “societal” receptivity;
    All these keywords.

    JEL classification:

    • A12 - General Economics and Teaching - - General Economics - - - Relation of Economics to Other Disciplines
    • A13 - General Economics and Teaching - - General Economics - - - Relation of Economics to Social Values
    • M12 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Personnel Management; Executives; Executive Compensation
    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics
    • Q01 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - General - - - Sustainable Development

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