IDEAS home Printed from https://ideas.repec.org/a/aif/journl/v18y2023i1p135-152.html
   My bibliography  Save this article

Analysis of the Effect of Trustworthiness, Congruence, Expertise, Familiarity, Brand Involvement, Brand Engagement towards Customer Loyalty for Coach x Selena Gomez Customers in Medan (2022)

Author

Listed:
  • Tifanny

    (conomics and Business School, Magister of Management, Pelita Harapan University, Surabaya, Indonesia.)

  • Dr. Ronald

    (S.T., M.M., CSMA, CDM, PMA, Pelita Harapan University, Surabaya, Indonesia.)

  • Dr. Amelia

    (S.E., RFP-I. M.M., CSMA, Pelita Harapan University, Surabaya, Indonesia.)

Abstract

The conduct of Indonesians, who easily understand and adopt the current fashion trends, is a huge support and opportunity for fashion entrepreneurs. Faced with an increasingly competitive market in the fashion industry, every company is indirectly expected to be able to boost its market competitiveness. One approach for fashion brand companies to debut or market their items is to encourage well-known celebrities to collaborate in order to attract customers' attention. The purpose of this research is to examine the influence of trustworthiness, expertise, congruence, familiarity, brand involvement, and brand engagement on consumer loyalty to Coach x Selena Gomez’s customers in Medan, Indonesia. With a total of 53 respondents, the sample used for this research has the following characteristics: domicile in Medan, 18-60 years old, recognition of Selena Gomez as an international artist, and purchase and use of Coach x Selene Gomez in the last five years. In this study, data is processed and analyzed using SPSS version 25 as data processing software. These empirical findings demonstrate that, based on the data processing done on the Coach x Selena object, the results of 5 hypotheses are accepted, and that there is a significant relationship between expertise, congruence, and familiarity with brand involvement, brand involvement with brand engagement, and brand engagement with customer loyalty. Meanwhile, an insignificant relationship was discovered between trustworthiness and brand involvement.

Suggested Citation

  • Tifanny & Dr. Ronald & Dr. Amelia, 2023. "Analysis of the Effect of Trustworthiness, Congruence, Expertise, Familiarity, Brand Involvement, Brand Engagement towards Customer Loyalty for Coach x Selena Gomez Customers in Medan (2022)," International Journal of Science and Business, IJSAB International, vol. 18(1), pages 135-152.
    • Handle: RePEc:aif:journl:v:18:y:2023:i:1:p:135-152
    as

    Download full text from publisher

    File URL: https://ijsab.com/wp-content/uploads/2032.pdf
    Download Restriction: no
    File URL: https://ijsab.com/volume-18-issue-1/5454
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Vithya Leninkumar, 2017. "The Relationship between Customer Satisfaction and Customer Trust on Customer Loyalty," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 7(4), pages 450-465, April.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Mohamed Albaity & Mahfuzur Rahman, 2021. "Customer Loyalty towards Islamic Banks: The Mediating Role of Trust and Attitude," Sustainability, MDPI, vol. 13(19), pages 1-19, September.
    2. Shirie Pui Shan Ho & Amy Wong, 2023. "The role of customer personality in premium banking services," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 28(2), pages 285-305, June.
    3. Kiran Faiza, 2023. "Determinants of Consumers’ Decision to Switch to Islamic Banking System: A Case Study of Oman," Contemporary Review of the Middle East, , vol. 10(1), pages 46-61, March.
    4. Hung-Che Wu & Xiaolian Chen & Ya-Yuan Chang, 2021. "Structural relationships between psychosocial risk, relationship quality, need for cognition, and quarantine intentions: the case of the quarantine hotel," Service Business, Springer;Pan-Pacific Business Association, vol. 15(4), pages 587-611, December.
    5. Lee, Wei-Long & Liu, Chih-Hsing & Tseng, Tzu-Wen, 2022. "The multiple effects of service innovation and quality on transitional and electronic word-of-mouth in predicting customer behaviour," Journal of Retailing and Consumer Services, Elsevier, vol. 64(C).
    6. Ullah, Nazim, 2021. "The Influence Of E-Banking Service Quality on Customer Loyalty: A Moderated Mediation Approach," MPRA Paper 108577, University Library of Munich, Germany, revised 01 Mar 2021.
    7. Bashir Ahmad Fida & Umar Ahmed & Yousuf Al-Balushi & Dharmendra Singh, 2020. "Impact of Service Quality on Customer Loyalty and Customer Satisfaction in Islamic Banks in the Sultanate of Oman," SAGE Open, , vol. 10(2), pages 21582440209, May.
    8. Laure FANGUE & Colette SIMO & Jean DOUANLA, 2020. "Effect of Customer Trust on Customer Loyalty: Case of Second-Tier Microfinance Institutions in Cameroon," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 4(6), pages 53-59, June.
    9. Zargham Ullah Khan & Muhammad Ramzan & Muhammad Bilal Ahmad & Muhammad Mujahid, 2023. "Factors Influencing Customer Loyalty in Banks: The Mediating Effect of Customer Trust," Bulletin of Business and Economics (BBE), Research Foundation for Humanity (RFH), vol. 12(4), pages 655-664.
    10. Ayodeji, Yusuf & Rjoub, Husam & Özgit, Hale, 2023. "Achieving sustainable customer loyalty in airports: The role of waiting time satisfaction and self-service technologies," Technology in Society, Elsevier, vol. 72(C).
    11. Ismulyana Djan & Siti Rubbiah Adawiyyah, 2021. "Customer satisfaction analysis and its impact on customer loyalty delivery services reviewed from service quality and price," Technium Social Sciences Journal, Technium Science, vol. 21(1), pages 635-644, July.
    12. Rafal Szymanski, 2023. "Innovation of Enterprises in the West Pomeranian Voivodeship – A Regional Perspective," European Research Studies Journal, European Research Studies Journal, vol. 0(3), pages 740-749.
    13. Nugraha Romadhoni & Christian Wiradendi Wolor & Usep Suhud, 2021. "The Impact of Agent Motivation on Customer Trust in Improving the Performance of Government Bank Agents in the Administrative City of North Jakarta: Qualitative Research," Oblik i finansi, Institute of Accounting and Finance, issue 3, pages 78-89, September.
    14. Agota Giedrė Raišienė & Simonas Juozapas Raišys, 2022. "Business Customer Satisfaction with B2B Consulting Services: AHP-Based Criteria for a New Perspective," Sustainability, MDPI, vol. 14(12), pages 1-16, June.
    15. Adjeng Mariana Febrianti & Ruth Margaret Violenta Sihombing & Salsabila Jannatain Catur Soetjipto, 2022. "Determinant of customer satisfaction and loyalty in using online shopping applications," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 11(2), pages 119-126, March.
    16. Toru TAKAHASHI & Kurtz LAW & Claudiu CICEA, 2020. "Japanese Company Success Factors €“ Culture And Leadership Mindset For Organizational Sustainability In Difficult Economic And Social Climates," Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 14(1), pages 454-460, November.
    17. Shalini Srivastava & Sushama Vishnani, 2021. "Determinants of mobile bank usage among the bank users in North India," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 26(1), pages 34-51, March.
    18. Huidong Sun & Mustafa Raza Rabbani & Naveed Ahmad & Muhammad Safdar Sial & Guping Cheng & Malik Zia-Ud-Din & Qinghua Fu, 2020. "CSR, Co-Creation and Green Consumer Loyalty: Are Green Banking Initiatives Important? A Moderated Mediation Approach from an Emerging Economy," Sustainability, MDPI, vol. 12(24), pages 1-22, December.
    19. Zaher Abdel Fattah Al-Slehat, 2021. "Determining the Effect of Banking Service Quality on Customer Loyalty Using Customer Satisfaction as a Mediating Variable: An Applied Study on the Jordanian Commercial Banking Sector," International Business Research, Canadian Center of Science and Education, vol. 14(4), pages 1-58, April.
    20. Farhan Rheza Perwira & Arissetyanto Nugroho & Agustinus M.Wijaya, 2024. "The Influence of E-Service Quality, Information Quality and Trust on Purchasing Decisions and their Implications for Customer Satisfaction," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 8(2), pages 2307-2325, February.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:aif:journl:v:18:y:2023:i:1:p:135-152. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Farjana Rahman (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.