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Digital Transformation of Organizational Culture under Conditions of the Information Economy

Author

Listed:
  • Nataliia Trushkina

    (Institute of Industrial Economics of the National Academy of Sciences of Ukraine, Kyiv, Ukraine)

  • Rafis Abazov

    (Columbia University, New York, United States)

  • Natalia Rynkevych

    (Prydniprovsk State Academy of Civil Engineering and Architecture, Dnipro, Ukraine)

  • Guzelya Bakhautdinova

    (Faculty of Oriental Studies, Al-Farabi Kazakh National University, Almaty, Republic of Kazakhstan)

Abstract

This article presents the results of an expert survey as a method of empirical research to identify current problems, barriers, features, trends, and directions of the transformation of organizational culture, and applies the concept of “organizational culture†in evaluating the case of Ukrainian enterprises. First, the authors present the methodological approach, using the analytic hierarchy process, to evaluate the optimal scenario choice for developing the organizational culture of enterprises based on the twelve most important criteria and their systematization into four groups (adaptability, mission, consistency, and involvement). Second, they test a hypothesis that the optimal direction of transforming organizational culture depends on digital transformation which includes introducing digital technologies, information-powered enterprise ecosystems, innovative business models, and efficiency in B2B and P2P communications. Third, they argue that the key barriers hindering the effective development of organizational culture could be provisionally classified into seven groups: personnel, information, organization, marketing, education, technology, and investment-financial. Fourth, the authors evaluate the expediency of applying an integrated approach as a symbiosis and a constant inter-relation of influencing factors, constituent elements, digital competencies and skills, and information technologies. In conclusion, they summarize the findings of the study and discuss formulas to evaluate the impact of digital transformation on the organizational culture of enterprises in the information economy towards a people-oriented, innovative, customer-centric, and agile system in the case of Ukraine.

Suggested Citation

  • Nataliia Trushkina & Rafis Abazov & Natalia Rynkevych & Guzelya Bakhautdinova, 2020. "Digital Transformation of Organizational Culture under Conditions of the Information Economy," Virtual Economics, The London Academy of Science and Business, vol. 3(1), pages 7-38, January.
    • Handle: RePEc:aid:journl:v:3:y:2020:i:1:p:7-38
    DOI: 10.34021/ve.2020.03.01(1)
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    References listed on IDEAS

    as
    1. Ogbeibu, Samuel & Senadjki, Abdelhak & Gaskin, James, 2018. "The moderating effect of benevolence on the impact of organisational culture on employee creativity," Journal of Business Research, Elsevier, vol. 90(C), pages 334-346.
    2. Erkko Autio & Laszlo Szerb & Eva Komlosi & Monika Tiszberger, 2018. "The European Index of Digital Entrepreneurship Systems," JRC Research Reports JRC112439, Joint Research Centre.
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    Cited by:

    1. Aleksy Kwilinski & Oleksii Lyulyov & Tetyana Pimonenko & Denys Pudryk, 2024. "Global Image of Countries and Immigration Flows," Central European Business Review, Prague University of Economics and Business, vol. 2024(4), pages 83-101.
    2. Firican Diana Andreea, 2024. "Creating a Digital Culture for Digital Transformation: A Literature Review of Practical Steps," Proceedings of the International Conference on Business Excellence, Sciendo, vol. 18(1), pages 1018-1028.
    3. repec:hal:journl:hal-04853855 is not listed on IDEAS
    4. Xu, Ting & Shen, Zhenni & Zhang, Hui & Zhang, Chenglong & Huang, Honglei, 2024. "Digital HP finance's role in the economic resilience of enterprises’ digital transformation," Finance Research Letters, Elsevier, vol. 63(C).

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