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Competitiveness And Tourism Development - In Search Of Positive Image-Representations Of Bulgaria As A Destination

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  • Stankova, Mariya
  • Vasenska, Ivanka

Abstract

Choosing the holiday destination and formatting a preference for it is based on a recognizable image, a good reputation, awareness of the main competitive advantages of a destination, and hence - the importance of this image and reputation for the competitiveness of tourist destinations. The image is an important, significant part of the tourist destination, on how to present to an international audience, but also what influences consumer’s preferences. Considering this, the study examines the concept of forming an image of Bulgaria as a holiday destination, in its social and psychological perspectives. And has the following objectives: (1) to propose the formation of a positive image of Bulgaria as a tourist destination, and (2) to put the focus on Thracians culture heritage. Built on the findings that regrettably, the positive initial image of Bulgaria as a tourist destination, differs from the actual experience of tourism services for consumers.

Suggested Citation

  • Stankova, Mariya & Vasenska, Ivanka, 2015. "Competitiveness And Tourism Development - In Search Of Positive Image-Representations Of Bulgaria As A Destination," Ekonomika, Journal for Economic Theory and Practice and Social Issues, Society of Economists Ekonomika, Nis, Serbia, vol. 61(3), pages 1-18, September.
    • Handle: RePEc:ags:sereko:212936
    DOI: 10.22004/ag.econ.212936
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    References listed on IDEAS

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    1. Vitić-Ćetković, Andriela & Krstić, Bojan & Jovanović, Ivona, 2015. "Improving The Tourist Destination Image With Intangible Cultural Heritage: Montenegro As A Case Study," Ekonomika, Journal for Economic Theory and Practice and Social Issues, Society of Economists Ekonomika, Nis, Serbia, vol. 61(2), pages 1-10, June.
    2. MacInnis, Deborah J & Price, Linda L, 1987. "The Role of Imagery in Information Processing: Review and Extensions," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 13(4), pages 473-491, March.
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