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The Economics of Agricultural Marketing: A Survey

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  • Breimyer, Harold F.

Abstract

Three distinctive schools present diverse interpretations of agricultural marketing. One of these derives from the economics of the farm business and casts marketing as all that happens to products past the farm. A second centres on marketing's co-ordinative role. A third is in allegiance to market development. Contemporary problems, beginning with those of the 1920 price reductions in the United States and accentuated by the worldwide depression of the 1930's, primarily explain the periods of heightened interest in marketing. In the early 1970's the common thread is institutional change in marketing, which originates in events as diverse as declining importance of assembly markets for price discovery, and the redesign of marketing within trading blocs such as the European Common Market.

Suggested Citation

  • Breimyer, Harold F., 1973. "The Economics of Agricultural Marketing: A Survey," Review of Marketing and Agricultural Economics, Australian Agricultural and Resource Economics Society, vol. 41(04), pages 1-51, December.
    • Handle: RePEc:ags:remaae:9646
    DOI: 10.22004/ag.econ.9646
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    References listed on IDEAS

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    1. John C. Abbott, 1967. "Agricultural Marketing Boards in the Developing Countries," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 49(3), pages 705-722.
    2. Anonymous, 1958. "Food and Agriculture Organization," International Organization, Cambridge University Press, vol. 12(4), pages 534-538, October.
    3. Anonymous, 1958. "Food and Agriculture Organization," International Organization, Cambridge University Press, vol. 12(2), pages 214-216, April.
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    Cited by:

    1. Christopher Ritson, 1997. "Marketing, Agriculture And Economics: Presidential Address," Journal of Agricultural Economics, Wiley Blackwell, vol. 48(1‐3), pages 279-299, January.
    2. Grosskopf, W., 1975. "Zukünftige Forschungsaufgaben im Bereich der landwirtschaftlichen Marktforschung," Proceedings “Schriften der Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues e.V.”, German Association of Agricultural Economists (GEWISOLA), vol. 12.
    3. Watson, A.S., 1982. "Marketing Policy in Relation to Agricultural Development," 1982 Conference, August 24-September 2, 1982, Jakarta, Indonesia 182456, International Association of Agricultural Economists.
    4. Walker, Hugh V., 1976. "Models for Decision-making in Agricultural Marketing," 1976 Conference, July 26-August 4, 1976, Nairobi, Kenya 182318, International Association of Agricultural Economists.
    5. Lindner, Robert K. & Mules, T.J. & Thomson, Norm J., 1978. "Co-operative Pig Marketing," Review of Marketing and Agricultural Economics, Australian Agricultural and Resource Economics Society, vol. 46(03), pages 1-15, December.

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    Marketing;

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