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Strategic Alliances and Marketing Cooperatives: a Lamb Industry Case Study

Author

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  • Farrell, Terence C.
  • Tozer, Peter R.

Abstract

Producer cooperatives and strategic alliances could assist lamb producers and market efficiency by improving price signals through product grading. Opportunities exist for first and second cross lamb producers to achieve price premiums by forming intersectoral linkages with processors/wholesalers and retailers. Producer cooperatives enable producers to supply consistent quantities of high quality lambs to satisfy the market requirements of the wholesalers/retailers within an alliance. Alternatively, opportunistic lamb suppliers who are constrained by environmental or cost factors may not be able to derive similar price premiums.

Suggested Citation

  • Farrell, Terence C. & Tozer, Peter R., 1996. "Strategic Alliances and Marketing Cooperatives: a Lamb Industry Case Study," Review of Marketing and Agricultural Economics, Australian Agricultural and Resource Economics Society, vol. 64(02), pages 1-10, August.
    • Handle: RePEc:ags:remaae:12413
    DOI: 10.22004/ag.econ.12413
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    References listed on IDEAS

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    3. Alston, Julian M. & Chalfant, James A., 1987. "Weak Separability And A Test For The Specification Of Income In Demand Models With An Application To The Demand For Meat In Australia," Australian Journal of Agricultural Economics, Australian Agricultural and Resource Economics Society, vol. 31(1), pages 1-15, April.
    4. Freebairn, John W., 1967. "Grading as a Market Innovation," Review of Marketing and Agricultural Economics, Australian Agricultural and Resource Economics Society, vol. 35(03), pages 1-16, September.
    5. Mullen, John D., 1995. "The Influence of Fat and Weight on the Price of Lamb in the Homebush Livestock and Wholesale Markets," Review of Marketing and Agricultural Economics, Australian Agricultural and Resource Economics Society, vol. 63(01), pages 1-13, April.
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    Cited by:

    1. Johnson, R.W.M. & Petrey, L.A. & Schroder, William R., 1996. "Agribusiness: Political Economy and Market Structure - Toward a Structure for Agribusiness," Review of Marketing and Agricultural Economics, Australian Agricultural and Resource Economics Society, vol. 64(02), pages 1-6, August.
    2. Catherine Morrison Paul, 2003. "Productivity and Efficiency Measurement in Our “New Economy”: Determinants, Interactions, and Policy Relevance," Journal of Productivity Analysis, Springer, vol. 19(2), pages 161-177, April.

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