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The Awareness Of The Eu Food Labelling System Among University Students

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  • Izabela Cichocka,
  • Iwona Oleniuch

Abstract

A high level of competition combined with food safety related risks gives cause for producers to offer and consumers to seek means of reducing the risk involved in transactions. One such means is a food labelling system. The article presents the results of research aimed at determining the awareness of the food labelling system among young people. A diagnostic survey method was used in the research and a tool constituted an anonymous questionnaire that was completed by 451 students. The awareness may be described as low. The symbol of a green leaf (called EURO-LISTEK in Polish) was recognized by a fifth of the respondents. The awareness of quality symbols was much lower. A few of the respondents named the product on which a symbol was put and the greatest difficulty was to specify the content which a given symbol delivered. The fact that the system of labelling food products is hardly known is particularly troubling since the research was conducted two years after the Agricultural Market Agency launched a campaign promoting the EU system of symbols called “Three Symbols of Taste”. It is recommended that advertising campaigns are designed in such a way as to inform young consumers about the advantages of certified food products as well as to carry out educational activities targeted at young consumers.

Suggested Citation

  • Izabela Cichocka, & Iwona Oleniuch, 2017. "The Awareness Of The Eu Food Labelling System Among University Students," Journal of Agribusiness and Rural Development, University of Life Sciences, Poznan, Poland, vol. 43(1), March.
    • Handle: RePEc:ags:pojard:259672
    DOI: 10.22004/ag.econ.259672
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    References listed on IDEAS

    as
    1. Lucie L. Sirieix & Marion M. Delanchy & Hervé H. Remaud & Lydia L. Zepeda & Patricia P. Gurviez, 2013. "Consumers' perceptions of individual and combined sustainable food labels: a UK pilot investigation," Post-Print hal-01000413, HAL.
    2. repec:dau:papers:123456789/5475 is not listed on IDEAS
    3. Alba, Joseph W & Hutchinson, J Wesley, 2000. "Knowledge Calibration: What Consumers Know and What They Think They Know," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 27(2), pages 123-156, September.
    4. Zander, Katrin, 2014. "A Green Leaf!? Consumers’ Knowledge and Perception of the Mandatory EU Organic Logo," 2014 International European Forum, February 17-21, 2014, Innsbruck-Igls, Austria 199365, International European Forum on System Dynamics and Innovation in Food Networks.
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