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Consumer Attitude And Behaviour Towards Food Waste

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  • Radzymińska, Monika
  • Jakubowska, Dominika
  • Staniewska, Katarzyna

Abstract

This paper presents the attitudes and behaviour of young consumers towards food waste based on a pilot qualitative research and data published in the literature. Qualitative research was conducted with the use of focus grou p method, with approximately 8–10 selected students per group. Four focus group sessions were held, with open discussion led by a moderator and the scenario containing problematic issues. The study included a total of thirty-seven students, aged 22– 25 years. Studies have shown that negative attitude of household towards food waste is not frequently refl ected in consumers’ behaviour, despite their fundamental knowledge on how to reduce food waste. Respondents emphasized the need for educational campaigns. Properly selected and presented information will stimulate both consumer’s attitude and behaviour.

Suggested Citation

  • Radzymińska, Monika & Jakubowska, Dominika & Staniewska, Katarzyna, 2016. "Consumer Attitude And Behaviour Towards Food Waste," Journal of Agribusiness and Rural Development, University of Life Sciences, Poznan, Poland, vol. 39(1).
    • Handle: RePEc:ags:pojard:253756
    DOI: 10.22004/ag.econ.253756
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    References listed on IDEAS

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    1. Jessica Aschemann-Witzel & Ilona De Hooge & Pegah Amani & Tino Bech-Larsen & Marije Oostindjer, 2015. "Consumer-Related Food Waste: Causes and Potential for Action," Sustainability, MDPI, vol. 7(6), pages 1-21, May.
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    Cited by:

    1. Principato, Ludovica & Secondi, Luca & Cicatiello, Clara & Mattia, Giovanni, 2022. "Caring more about food: The unexpected positive effect of the Covid-19 lockdown on household food management and waste," Socio-Economic Planning Sciences, Elsevier, vol. 82(PA).
    2. Talwar, Shalini & Kaur, Puneet & Kumar, Sushant & Salo, Jari & Dhir, Amandeep, 2022. "The balancing act: How do moral norms and anticipated pride drive food waste/reduction behaviour?," Journal of Retailing and Consumer Services, Elsevier, vol. 66(C).
    3. Habib, Muhammad Danish & Kaur, Puneet & Sharma, Veenu & Talwar, Shalini, 2023. "Analyzing the food waste reduction intentions of UK households. A Value-Attitude-Behavior (VAB) theory perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
    4. Sanghyo Kim & Sang Hyeon Lee, 2020. "Examining Household Food Waste Behaviors and the Determinants in Korea Using New Questions in a National Household Survey," Sustainability, MDPI, vol. 12(20), pages 1-24, October.
    5. Heng, Yan & House, Lisa, 2022. "Consumers’ perceptions and behavior toward food waste across countries," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 25(2), March.
    6. Julia Wojciechowska-Solis & Magdalena Smiglak - Krajewska, 2020. "Consumer Education and Food Waste: An Example of the Bakery Market - the Case of Young Consumer," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 1), pages 89-96.
    7. Tareq M. Osaili & Reyad S. Obaid & Russul Alqutub & Rawya Akkila & Ala Habil & Ahlam Dawoud & Serin Duhair & Fayeza Hasan & Mona Hashim & Leila Cheikh Ismail & Anas A. Al-Nabulsi & Sadi Taha, 2022. "Food Wastage Attitudes among the United Arab Emirates Population: The Role of Social Media," Sustainability, MDPI, vol. 14(3), pages 1-13, February.
    8. Lucie K. Ozanne & Paul W. Ballantine & Aimee McMaster, 2022. "Understanding Food Waste Produced by University Students: A Social Practice Approach," Sustainability, MDPI, vol. 14(17), pages 1-20, August.
    9. Ovidija Eičaitė & Gitana Alenčikienė & Ingrida Pauliukaitytė & Alvija Šalaševičienė, 2021. "Eat or Throw Away? Factors Differentiating High Food Wasters from Low Food Wasters," Sustainability, MDPI, vol. 13(19), pages 1-16, September.

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