IDEAS home Printed from https://ideas.repec.org/a/ags/joaaec/42941.html
   My bibliography  Save this article

Quality Perceptions and Willingness-to-Pay for Imported Rice in Japan

Author

Listed:
  • Peterson, Hikaru Hanawa
  • Yoshida, Kentaro

Abstract

Attitudes of Japanese consumers toward domestic and foreign varieties of rice were analyzed on the basis of a survey. We found that the current retail prices for imported rice are higher than the average consumers’ willingness-to-pay (WTP), whereas most domestic rice was priced below the average WTP. Unfamiliarity or negative perceptions of the safety and flavor of foreign rice lowered WTP substantially. The WTP for U.S. rice was limited more by negative perceptions of flavor than from concerns about food safety.

Suggested Citation

  • Peterson, Hikaru Hanawa & Yoshida, Kentaro, 2004. "Quality Perceptions and Willingness-to-Pay for Imported Rice in Japan," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 36(01), pages 1-18, April.
    • Handle: RePEc:ags:joaaec:42941
    DOI: 10.22004/ag.econ.42941
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/42941/files/Peterson%20JAAE%20April%202004.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.22004/ag.econ.42941?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Hausman, Jerry & McFadden, Daniel, 1984. "Specification Tests for the Multinomial Logit Model," Econometrica, Econometric Society, vol. 52(5), pages 1219-1240, September.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Brester, Gary W. & Marsh, John M. & Atwood, Joseph A., 2004. "Distributional Impacts of Country-of-Origin Labeling in the U.S. Meat Industry," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 29(2), pages 1-22, August.
    2. Chung, Chanjin & Briggeman, Brian C. & Han, Sungill, 2012. "Willingness-to-Pay for Beef Quality Attributes: A Latent Segmentation Analysis of Korean Grocery Shoppers," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 44(4), pages 447-459, November.
    3. Peterson, Hikaru H. & Bernard, John C. & Fox, John A. (Sean) & Peterson, Jeffrey M., 2013. "Japanese Consumers' Valuation of Rice and Pork from Domestic, U.S., and Other Origins," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 38(01), pages 1-14, April.
    4. repec:ags:aaea22:335680 is not listed on IDEAS
    5. Pei Xu & Junling Zhou & Srini Konduru, 2021. "Chinese Consumers’ Willingness to Pay for Almonds as a Healthy Snack," International Journal of Business and Management, Canadian Center of Science and Education, vol. 14(3), pages 1-35, July.
    6. Han, Doo Bong & Nayga, Rodolfo M., Jr. & Lee, Ji Yong & Yoon, Jong Min, 2012. "Assessing Korean Consumers’ Valuation for Domestic and Imported Rice: Importance of Country of Origin and Food Miles Information," 2012 Annual Meeting, February 4-7, 2012, Birmingham, Alabama 119817, Southern Agricultural Economics Association.
    7. Meixner, Oliver & Kubinger, Magdalena & Haghirian, Parissa & Haas, Rainer, 2018. "Empirical Research in Foreign Cultures: The Case of Japanese Rice," 2018 International European Forum (163rd EAAE Seminar), February 5-9, 2018, Innsbruck-Igls, Austria 276881, International European Forum on System Dynamics and Innovation in Food Networks.
    8. Fujimoto, Takashi & Watanabe, Masahide, 2022. "Comparison of the price adjustment program and subsidy scheme in Japan: Evaluation of domestic sugar support policy to internalize positive externalities," Japan and the World Economy, Elsevier, vol. 61(C).

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Amel ATTOUR, 2012. "Le développement des TIC dans et par les collectivités locales françaises: une analyse à travers les trois dimensions interdépendantes d’un territoire numérique THE DEVELOPMENT OF ICT IN AND FROM FREN," Working Papers 24, Réseau de Recherche sur l’Innovation. / Research Network on Innovation.
    2. Dahlberg, M. & Fredriksson, P., 2001. "Migration and Local Public Services," Papers 2001-12, Uppsala - Working Paper Series.
    3. Hans J. Baumgartner & Viktor Steiner, 2004. "Enrolment into Higher Education and Changes in Repayment Obligations of Student Aid – Microeconometric Evidence for Germany," HEW 0410003, University Library of Munich, Germany.
    4. Canessa, Carolin & Venus, Terese E. & Wiesmeier, Miriam & Mennig, Philipp & Sauer, Johannes, 2023. "Incentives, Rewards or Both in Payments for Ecosystem Services: Drawing a Link Between Farmers' Preferences and Biodiversity Levels," Ecological Economics, Elsevier, vol. 213(C).
    5. Josep Marti, 2020. "Location decisions of heterogeneous European firms," Economics and Business Letters, Oviedo University Press, vol. 9(3), pages 265-269.
    6. Daniele Checchi & Luca Flabbi, 2013. "Intergenerational Mobility and Schooling Decisions in Germany and Italy: The Impact of Secondary School Tracks," Rivista di Politica Economica, SIPI Spa, issue 3, pages 7-57, July-Sept.
    7. Iryna Y. Johnson, 2019. "Destinations of Admitted Out-of-State Students: A Case of One Institution," Research in Higher Education, Springer;Association for Institutional Research, vol. 60(3), pages 315-337, May.
    8. Andrea Weber & Helmut Mahringer, 2008. "Choice and success of job search methods," Empirical Economics, Springer, vol. 35(1), pages 153-178, August.
    9. Philippe Jehiel & Aviman Satpathy, 2024. "Learning to be Indifferent in Complex Decisions: A Coarse Payoff-Assessment Model," Papers 2412.09321, arXiv.org, revised Dec 2024.
    10. Paul K. Huth & Todd L. Allee, 2002. "Domestic Political Accountability and the Escalation and Settlement of International Disputes," Journal of Conflict Resolution, Peace Science Society (International), vol. 46(6), pages 754-790, December.
    11. Ii, Masako & Ohkusa, Yasushi, 2002. "Should the Coinsurance Rate Be Increased in the Case of the Common Cold? An Analysis Based on an Original Survey," Journal of the Japanese and International Economies, Elsevier, vol. 16(3), pages 353-371, September.
    12. Jaime, Mónica M. & Chávez, Carlos & Gómez, Walter, 2020. "Fuel choices and fuelwood use for residential heating and cooking in urban areas of central-southern Chile: The role of prices, income, and the availability of energy sources and technology," Resource and Energy Economics, Elsevier, vol. 60(C).
    13. Pereira, Pedro & Ribeiro, Tiago, 2011. "The impact on broadband access to the Internet of the dual ownership of telephone and cable networks," International Journal of Industrial Organization, Elsevier, vol. 29(2), pages 283-293, March.
    14. Sylvia Y. He & Genevieve Giuliano, 2017. "Factors affecting children’s journeys to school: a joint escort-mode choice model," Transportation, Springer, vol. 44(1), pages 199-224, January.
    15. Gauri, Dinesh Kumar & Trivedi, Minakshi & Grewal, Dhruv, 2008. "Understanding the Determinants of Retail Strategy: An Empirical Analysis," Journal of Retailing, Elsevier, vol. 84(3), pages 256-267.
    16. T.R.L. Fry & R.D. Brooks & Br. Comley & J. Zhang, 1993. "Economic Motivations for Limited Dependent and Qualitative Variable Models," The Economic Record, The Economic Society of Australia, vol. 69(2), pages 193-205, June.
    17. Bond, Craig A. & Thilmany, Dawn D. & Bond, Jennifer Keeling, 2008. "What to Choose? The Value of Label Claims to Fresh Produce Consumers," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 33(3), pages 1-26.
    18. Pozzebon, Silvana & Mitchell, Olivia S, 1989. "Married Women's Retirement Behavior," Journal of Population Economics, Springer;European Society for Population Economics, vol. 2(1), pages 39-53.
    19. González-Val, Rafael, 2009. "What makes cities bigger and richer? Evidence from 1990-2000 in the US," MPRA Paper 15636, University Library of Munich, Germany.
    20. John J. Beggs, 1982. "A Bookmaker or Market Type Test for Specification in Discrete Choice Models," Cowles Foundation Discussion Papers 636, Cowles Foundation for Research in Economics, Yale University.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:joaaec:42941. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://edirc.repec.org/data/saeaaea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.