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Chinese Consumers’ Willingness to Pay for Almonds as a Healthy Snack

Author

Listed:
  • Pei Xu
  • Junling Zhou
  • Srini Konduru

Abstract

This study uses 360 choice experiment data gathered in five large Chinese cities of Beijing, Shanghai, Guangzhou, Wuhan and Kunming during the traditional Chinese holidays of spring 2016 to analyze respondents’ acceptance of almonds as a healthy snack food. The purchasing impact of Country of origin (COO), price, organic, brand, freshness, taste and consumer specific profile of education and their food expenses were examined. Mixed logit model was applied and the results show that- 1) there existed positive purchase attitudes toward the health featured almond snacks; 2) California imported almonds were preferred to the domestic Chinese almonds and the imported almonds were valued higher; 3) when purchase almonds, Chinese respondents were found to be unlikely price sensitive; and 4) their purchase decision was found to be unlikely affected by organic, crop freshness and the decision was made without the influence of respondents’ educational background.

Suggested Citation

  • Pei Xu & Junling Zhou & Srini Konduru, 2021. "Chinese Consumers’ Willingness to Pay for Almonds as a Healthy Snack," International Journal of Business and Management, Canadian Center of Science and Education, vol. 14(3), pages 1-35, July.
    • Handle: RePEc:ibn:ijbmjn:v:14:y:2021:i:3:p:35
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    References listed on IDEAS

    as
    1. Mayen, Carlos & Marshall, Maria I. & Lusk, Jayson, 2007. "Fresh-Cut Melon—The Money Is in the Juice," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 39(3), pages 597-609, December.
    2. Peterson, Hikaru Hanawa & Yoshida, Kentaro, 2004. "Quality Perceptions and Willingness-to-Pay for Imported Rice in Japan," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 36(1), pages 1-18, April.
    3. Peterson, Hikaru Hanawa & Yoshida, Kentaro, 2004. "Quality Perceptions and Willingness-to-Pay for Imported Rice in Japan," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 36(1), pages 123-141, April.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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