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Online Grocery Shopping Practices and Intentions Shaped by Pandemic-era Experiences

Author

Listed:
  • Bir, Courtney
  • Jung, Jinho
  • Tao, Jingjing
  • Widmar, Nicole Olynk

Abstract

This study examines impacts of COVID-19 on preferences for and changes in grocery shopping methods. Fifty-five percent of respondents indicated they would not continue online grocery shopping in the coming year. However, analyses suggest those who initiated online grocery shopping during the pandemic are more likely to shop online in the future. Age, income, education level, money spent grocery shopping online, and previous online grocery shopping behavior were statistically significant in the model of future intentions to shop online. This work provides an understanding of drivers of online grocery shopping, which is of interest to retailers and policy makers.

Suggested Citation

  • Bir, Courtney & Jung, Jinho & Tao, Jingjing & Widmar, Nicole Olynk, 2023. "Online Grocery Shopping Practices and Intentions Shaped by Pandemic-era Experiences," Journal of Food Distribution Research, Food Distribution Research Society, vol. 54(03), November.
    • Handle: RePEc:ags:jlofdr:342885
    DOI: 10.22004/ag.econ.342885
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    References listed on IDEAS

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    3. Melis, Kristina & Campo, Katia & Lamey, Lien & Breugelmans, Els, 2016. "A Bigger Slice of the Multichannel Grocery Pie: When Does Consumers’ Online Channel Use Expand Retailers’ Share of Wallet?," Journal of Retailing, Elsevier, vol. 92(3), pages 268-286.
    4. Jensen, Kimberly L. & Yenerall, Jackie & Chen, Xuqi & Yu, T. Edward, 2021. "US Consumers’ Online Shopping Behaviors and Intentions During and After the COVID-19 Pandemic," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 53(3), pages 416-434, August.
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    6. Jasper Grashuis & Theodoros Skevas & Michelle S. Segovia, 2020. "Grocery Shopping Preferences during the COVID-19 Pandemic," Sustainability, MDPI, vol. 12(13), pages 1-10, July.
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