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Impact Of Quality On Marketing Margins: A Case Study For Washington Apples

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  • O'Rourke, A. Desmond
  • Alsaffy, M. Tawhid

Abstract

Retail prices and F.O.B. shipping point prices are responsive to differences in product quality. Although marketing margin variations at times ran counter to variations in F.O.B. shipping point prices. A more careful analysis of pricing and marketing strategies by retailers would aid profitability and help consumers.

Suggested Citation

  • O'Rourke, A. Desmond & Alsaffy, M. Tawhid, 1984. "Impact Of Quality On Marketing Margins: A Case Study For Washington Apples," Journal of Food Distribution Research, Food Distribution Research Society, vol. 15(3), pages 1-8, September.
    • Handle: RePEc:ags:jlofdr:27589
    DOI: 10.22004/ag.econ.27589
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    References listed on IDEAS

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    1. George, P.S. & King, Gordon A., 1971. "Consumer Demand for Food Commodities in the United States with Projections for 1980," Monographs, University of California, Davis, Giannini Foundation, number 11936, December.
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