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The Influence Of Microwave Ovens On The Demand For Fresh And Frozen Potatoes

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  • Guenthner, Joseph F.
  • Lin, Biing-Hwan
  • Levi, Annette E.

Abstract

Growth in the number of homes with microwave ovens has changed food preferences and preparation methods. The objective of this study was to determine the impact that microwave oven ownership has had on the demand for fresh and frozen potatoes. Using data from the 1970-88 period, demand equations were estimated for fresh potatoes, frozen potatoes in the retail market and frozen potatoes in the food service market. Results indicate that increases in the percentage of homes that own microwave ovens have shifted demand outward for fresh potatoes but inward for frozen potatoes. If potato processors can develop a microwave frozen French fry that satisfies consumers, microwave ovens could boost the demand for frozen potatoes along with the increase in demand for fresh potatoes.

Suggested Citation

  • Guenthner, Joseph F. & Lin, Biing-Hwan & Levi, Annette E., 1991. "The Influence Of Microwave Ovens On The Demand For Fresh And Frozen Potatoes," Journal of Food Distribution Research, Food Distribution Research Society, vol. 22(3), pages 1-8, September.
    • Handle: RePEc:ags:jlofdr:27501
    DOI: 10.22004/ag.econ.27501
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    References listed on IDEAS

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    1. Eugene Jones & Ronald W. Ward, 1989. "Effectiveness of generic and brand advertising on fresh and processed potato products," Agribusiness, John Wiley & Sons, Ltd., vol. 5(5), pages 523-536.
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    Cited by:

    1. Mira Frick & Yuhta Ishii, 2015. "Innovation Adoption by Forward-Looking Social Learners," Cowles Foundation Discussion Papers 1877, Cowles Foundation for Research in Economics, Yale University.
    2. Richards, Timothy J. & Kagan, Albert & Gao, Xiaoming, 1997. "Factors Influencing Changes In Potato And Potato Substitute Demand," Agricultural and Resource Economics Review, Northeastern Agricultural and Resource Economics Association, vol. 26(1), pages 1-15, April.
    3. Richards, Timothy J. & Gao, X.M. & Patternson, Paul M., 1996. "Branded and Generic Promotion in a Complex Carbohydrate Demand System: A Structural Latent Variable Approach to Promotion Evaluation," Economic Evaluation of Commodity Promotion Programs in the Current Legal and Political Environment, October 7-8, 1996, Monterey, California 279667, Regional Research Projects > NECC-63: Research Committee on Commodity Promotion.
    4. Goodwin, W. & Guenthner, J. & McIntosh, Christopher R. & Johnson, A. & Watson, P. & Thornton, M., 2012. "Economic Impacts of Increasing the Minimum Size for Idaho Fresh Potatoes," Journal of Food Distribution Research, Food Distribution Research Society, vol. 43(3), November.

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    Keywords

    Demand and Price Analysis;

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