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Impact Of Socioeconomic Characteristics On Attitudes Toward Food Irradiation

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  • Hinson, Roger A.
  • Harrison, R. Wes
  • Andrews, Linda

Abstract

Irradiation of food products is one of several techniques that reduce the risk of food-borne illness. Despite its advantages, the technique has been used sparingly because consumers are wary about this technology. A logit model is used to evaluate the impacts of demographic factors on attitudes toward purchasing foods that have been irradiated and toward paying more for irradiated foods. An important finding of this study is that consumers who are familiar with irradiation are significantly more likely to buy and pay more for irradiated products than those who have never heard of irradiation. This implies that educational programs aimed at informing consumers about the benefits of irradiation can work.

Suggested Citation

  • Hinson, Roger A. & Harrison, R. Wes & Andrews, Linda, 1998. "Impact Of Socioeconomic Characteristics On Attitudes Toward Food Irradiation," Journal of Food Distribution Research, Food Distribution Research Society, vol. 27(3), pages 1-9, November.
    • Handle: RePEc:ags:jlofdr:26839
    DOI: 10.22004/ag.econ.26839
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    References listed on IDEAS

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    1. John W. Malone, 1990. "Consumer willingness to purchase and to pay more for potential benefits of irradiated fresh food products," Agribusiness, John Wiley & Sons, Ltd., vol. 6(2), pages 163-178.
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    1. Wolfe, Kent & Huang, Chung L. & McKissick, John C., 2004. "Consumer Willingness to Pay for Irradiated Poultry Products," 2004 Annual Meeting, February 14-18, 2004, Tulsa, Oklahoma 34682, Southern Agricultural Economics Association.
    2. Huang, Chung L. & Wolfe, Kent & McKissick, John C., 2006. "Willingness to Pay for Irradiated Meat Products: A Comparison between Poultry and Pork," 2006 Annual Meeting, August 12-18, 2006, Queensland, Australia 25416, International Association of Agricultural Economists.
    3. Hossain, Ferdaus & Adelaja, Adesoji O., 2000. "Consumers' Interest In Alternative Food Delivery Systems: Results From A Consumer Survey In New Jersey," Journal of Food Distribution Research, Food Distribution Research Society, vol. 31(2), pages 1-19, July.

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