IDEAS home Printed from https://ideas.repec.org/a/ags/jlofdr/249997.html
   My bibliography  Save this article

Perceptions of Corporate Social Responsibility of Prominent Fast Food Establishments by University Students

Author

Listed:
  • Morgan, Carissa J.
  • Dominick, S.R.
  • Widmar, Nicole J. Olynk
  • Yeager, Elizabeth A.
  • Croney, Candace C.

Abstract

Corporate social responsibility (CSR) can affect the way customers perceive a company and can influence product differentiation. This study assesses university students’ perceptions of CSR across eleven prominent fast food restaurants. A total of 550 students responded to in-person surveys administered on the campus of Purdue University. Chipotle and Panera Bread were perceived to be the most socially responsible out of the fast food restaurants studied, receiving mean preference shares of 31% and 30%, respectively.

Suggested Citation

  • Morgan, Carissa J. & Dominick, S.R. & Widmar, Nicole J. Olynk & Yeager, Elizabeth A. & Croney, Candace C., 2016. "Perceptions of Corporate Social Responsibility of Prominent Fast Food Establishments by University Students," Journal of Food Distribution Research, Food Distribution Research Society, vol. 47(3), pages 1-14, November.
    • Handle: RePEc:ags:jlofdr:249997
    DOI: 10.22004/ag.econ.249997
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/249997/files/2-Morgan-et.al.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.22004/ag.econ.249997?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Raphael Thomadsen, 2007. "Product Positioning and Competition: The Role of Location in the Fast Food Industry," Marketing Science, INFORMS, vol. 26(6), pages 792-804, 11-12.
    2. Pat Auger & Timothy Devinney & Jordan Louviere, 2007. "Using Best–Worst Scaling Methodology to Investigate Consumer Ethical Beliefs Across Countries," Journal of Business Ethics, Springer, vol. 70(3), pages 299-326, February.
    3. Erdem, Seda & Rigby, Dan & Wossink, Ada, 2012. "Using best–worst scaling to explore perceptions of relative responsibility for ensuring food safety," Food Policy, Elsevier, vol. 37(6), pages 661-670.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Muunda, Emmanuel & Mtimet, Nadhem & Schneider, Franziska & Wanyoike, Francis & Dominguez-Salas, Paula & Alonso, Silvia, 2021. "Could the new dairy policy affect milk allocation to infants in Kenya? A best-worst scaling approach," Food Policy, Elsevier, vol. 101(C).
    2. Danny Campbell & Seda Erdem, 2015. "Position Bias in Best-worst Scaling Surveys: A Case Study on Trust in Institutions," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 97(2), pages 526-545.
    3. Glenk, Klaus & Eory, Vera & Colombo, Sergio & Barnes, Andrew, 2014. "Adoption of greenhouse gas mitigation in agriculture: An analysis of dairy farmers' perceptions and adoption behaviour," Ecological Economics, Elsevier, vol. 108(C), pages 49-58.
    4. Elizabeth S. Byrd & Nicole J. Olynk Widmar & Benjamin M. Gramig, 2018. "Presentation matters: Number of attributes presented impacts estimated preferences," Agribusiness, John Wiley & Sons, Ltd., vol. 34(2), pages 377-389, March.
    5. Little, Cedric & Felzensztein, Christian & Gimmon, Eli & Muñoz, Pablo, 2015. "The business management of the Chilean salmon farming industry," Marine Policy, Elsevier, vol. 54(C), pages 108-117.
    6. Isabelle M. Nilsson & Oleg A. Smirnov, 2017. "Clustering vs. relative location: Measuring spatial interaction between retail outlets," Papers in Regional Science, Wiley Blackwell, vol. 96(4), pages 721-741, November.
    7. Luger, Michaela & Hofer, Katharina Maria & Floh, Arne, 2022. "Support for corporate social responsibility among generation Y consumers in advanced versus emerging markets," International Business Review, Elsevier, vol. 31(2).
    8. Philip G. Gayle & Zijun Luo, 2015. "Choosing between Order-of-Entry Assumptions in Empirical Entry Models: Evidence from Competition between Burger King and McDonald's Restaurant Outlets," Journal of Industrial Economics, Wiley Blackwell, vol. 63(1), pages 129-151, March.
    9. Mitsukuni Nishida, 2015. "Estimating a Model of Strategic Network Choice: The Convenience-Store Industry in Okinawa," Marketing Science, INFORMS, vol. 34(1), pages 20-38, January.
    10. Oksana Loginova & X. Hnery Wang, 2010. "Customization in an Endogenous-Timing Game with Vertical Differentiation," Working Papers 1008, Department of Economics, University of Missouri.
    11. Abdelmoety, Ziad Hassan & Aboul-Dahab, Sameh & Agag, Gomaa, 2022. "A cross cultural investigation of retailers commitment to CSR and customer citizenship behaviour: The role of ethical standard and value relevance," Journal of Retailing and Consumer Services, Elsevier, vol. 64(C).
    12. Jacint Balaguer Coll & José C. Pernías, 2010. "Spatial density, average prices and price dispersion. Evidence from the Spanish hotel industry," Working Papers. Serie EC 2010-03, Instituto Valenciano de Investigaciones Económicas, S.A. (Ivie).
    13. Marco Lerro & Giuseppe Marotta & Concetta Nazzaro, 2020. "Measuring consumers’ preferences for craft beer attributes through Best-Worst Scaling," Agricultural and Food Economics, Springer;Italian Society of Agricultural Economics (SIDEA), vol. 8(1), pages 1-13, December.
    14. repec:eme:srjpps:v:6:y:2010:i:2:p:363-380 is not listed on IDEAS
    15. Ali Umut Guler, 2018. "Inferring the Economics of Store Density from Closures: The Starbucks Case," Marketing Science, INFORMS, vol. 37(4), pages 611-630, August.
    16. Pat Auger & Timothy Devinney, 2007. "Do What Consumers Say Matter? The Misalignment of Preferences with Unconstrained Ethical Intentions," Journal of Business Ethics, Springer, vol. 76(4), pages 361-383, December.
    17. Richards, Timothy J. & Gómez, Miguel I. & Pofahl, Geoffrey, 2012. "A Multiple-discrete/Continuous Model of Price Promotion," Journal of Retailing, Elsevier, vol. 88(2), pages 206-225.
    18. Menictas, Con & Wang, Paul Z. & Louviere, Jordan J., 2012. "Assessing the validity of brand equity constructs," Australasian marketing journal, Elsevier, vol. 20(1), pages 3-8.
    19. K. Valerie Carl & Cristina Mihale-Wilson & Jan Zibuschka & Oliver Hinz, 2024. "A consumer perspective on Corporate Digital Responsibility: an empirical evaluation of consumer preferences," Journal of Business Economics, Springer, vol. 94(7), pages 979-1024, October.
    20. Petros G. Sekeris & Kevin Siqueira, 2021. "Payoff-Improving Competition: Games with Negative Externalities," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 58(3), pages 455-474, May.
    21. Chloe Kim Glaeser & Marshall Fisher & Xuanming Su, 2019. "Optimal Retail Location: Empirical Methodology and Application to Practice," Service Science, INFORMS, vol. 21(1), pages 86-102, January.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:jlofdr:249997. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://edirc.repec.org/data/fdrssea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.