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Bearers of Bad New: Heterogeneous Effects of Alternative Front-of-Package Labeling Schemes for Nutritional Information

Author

Listed:
  • Sundstrom, W.A.
  • McIntyre, S.
  • Baker, G.A.
  • Avants, B.

Abstract

The effectiveness of front-of-package labeling depends on the extent to which the nutritional information is presented in a way that is noticed and understood by consumers. We show that one reason for ambiguous results in previous research is that the impact of nutritional labeling of specific nutrients on consumer perceptions is heterogeneous; consumers who are more motivated by specific nutritional concerns pay more attention to that nutritional information. Most studies have not taken into account this heterogeneity in consumer preferences based on individual nutritional concerns and, therefore, have often missed the important effects that we find for the motivated subset.

Suggested Citation

  • Sundstrom, W.A. & McIntyre, S. & Baker, G.A. & Avants, B., . "Bearers of Bad New: Heterogeneous Effects of Alternative Front-of-Package Labeling Schemes for Nutritional Information," Journal of Agribusiness, Agricultural Economics Association of Georgia, vol. 38(1).
    • Handle: RePEc:ags:jloagb:307139
    DOI: 10.22004/ag.econ.307139
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    References listed on IDEAS

    as
    1. Todd, Jessica E. & Variyam, Jayachandran N., 2008. "The Decline in Consumer Use of Food Nutrition Labels, 1995-2006," Economic Research Report 56466, United States Department of Agriculture, Economic Research Service.
    2. Moorman, Christine, 1990. "The Effects of Stimulus and Consumer Characteristics on the Utilization of Nutrition Information," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 17(3), pages 362-374, December.
    3. Smith, Travis A. & Valizadeh, Pourya & Lin, Biing-Hwan & Coats, Ellen, 2019. "What is driving increases in dietary quality in the United States?," Food Policy, Elsevier, vol. 86(C), pages 1-1.
    4. Sophie Hieke & Charles R. Taylor, 2012. "A Critical Review of the Literature on Nutritional Labeling," Journal of Consumer Affairs, Wiley Blackwell, vol. 46(1), pages 120-156, March.
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