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Japanese Consumers’ Valuation of U.S. Beef and Pork Products after the Beef Trade Ban

Author

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  • Peterson, Hikaru Hanawa
  • Burbidge, Linda D.

Abstract

Analysis of survey data indicates that Japanese consumers discount their willingness to pay for U.S. beef and pork relative to that of domestic products, but that the discounts have declined from 2006 to 2009. The discounts for U.S. products were greater than those imported from other countries in 2006, but the 2009 discounts were statistically indistinguishable across origins. Our findings also suggest than Japan is a receptive market for meat produced with GM-free feed and for meat products meeting full organic standards.

Suggested Citation

  • Peterson, Hikaru Hanawa & Burbidge, Linda D., 2012. "Japanese Consumers’ Valuation of U.S. Beef and Pork Products after the Beef Trade Ban," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 37(1), pages 1-19, April.
    • Handle: RePEc:ags:jlaare:122305
    DOI: 10.22004/ag.econ.122305
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    References listed on IDEAS

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    1. Brester, Gary W. & Marsh, John M. & Atwood, Joseph A., 2004. "Distributional Impacts of Country-of-Origin Labeling in the U.S. Meat Industry," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 29(2), pages 1-22, August.
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    6. Brester, Gary W. & Marsh, John M. & Jimmerson, Jason, 2004. "Distributional Impacts of Country-of-Origin Labeling in the U.S. Meat Industry," Briefings 29189, Montana State University, Department of Agricultural Economics and Economics, Agricultural Marketing Policy Center.
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    Cited by:

    1. Shijun Gao & Carola Grebitus & Karen L. DeLong, 2024. "Explaining consumer willingness to pay for country‐of‐origin labeling with ethnocentrism, country image, and product image: Examples from China's beef market," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 72(2), pages 149-166, June.
    2. John Stanton & Ferdinand F Wirth & Yingdao Dao, 2018. "An Analysis of Consumers’ Preferences between Locally Grown/Processed Food and Organic Food," Current Investigations in Agriculture and Current Research, Lupine Publishers, LLC, vol. 4(1), pages 480-490, August.
    3. Ortega, David L. & Chen, Maolong & Wang, H. Holly & Shimokawa, Satoru, 2017. "Emerging Markets for U.S. Pork in China: Experimental Evidence from Mainland and Hong Kong Consumers," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 42(2), May.
    4. Karen E. Lewis & Carola Grebitus & Gregory Colson & Wuyang Hu, 2017. "German and British Consumer Willingness to Pay for Beef Labeled with Food Safety Attributes," Journal of Agricultural Economics, Wiley Blackwell, vol. 68(2), pages 451-470, June.
    5. Gedikoglu, Haluk & Parcell, Joe L., 2014. "Variation of Consumer Preferences Between Domestic and Imported Food: The Case of Artisan Cheese," Journal of Food Distribution Research, Food Distribution Research Society, vol. 45(2), pages 1-21, July.
    6. Santeramo, Fabio Gaetano & Lamonaca, Emilia, 2020. "Objective risk and subjective risk: The role of information in food supply chains," MPRA Paper 104515, University Library of Munich, Germany.

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