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Consumers' Shopping Patterns and Expenditures on Ethnic Produce: A Case Study from the Eastern Coastal U.S.A

Author

Listed:
  • Govindasamy, Ramu
  • VanVranken, Richard
  • Sciarappa, William
  • Ayeni, Albert
  • Puduri, Venkata S.
  • Pappas, Kim
  • Simon, James E.
  • Mangan, Frank
  • Lamberts, Mary
  • McAvoy, Gene

Abstract

This study was undertaken to examine the possible niche markets which East Coast farmers might be able to use to regain their advantage. Their future economic success could hinge on shifting the focus from traditional fruits and vegetables to high-value specialty ethnic produce for which there might be a growing demand. The study results indicate that there is a strong market demand and interest for ethnic produce in the East Coast. Local producers can benefit by concentrating their efforts in producing ethnic vegetables and fresh produce and making these newer products available in the local and regional markets.

Suggested Citation

  • Govindasamy, Ramu & VanVranken, Richard & Sciarappa, William & Ayeni, Albert & Puduri, Venkata S. & Pappas, Kim & Simon, James E. & Mangan, Frank & Lamberts, Mary & McAvoy, Gene, 2010. "Consumers' Shopping Patterns and Expenditures on Ethnic Produce: A Case Study from the Eastern Coastal U.S.A," Journal of the ASFMRA, American Society of Farm Managers and Rural Appraisers, vol. 2010, pages 1-14.
    • Handle: RePEc:ags:jasfmr:96369
    DOI: 10.22004/ag.econ.96369
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    File URL: https://ageconsearch.umn.edu/record/96369/files/318_Govindasamy.pdf
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    References listed on IDEAS

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    1. Govindasamy, Ramu & Nemana, Aparna & Puduri, Venkata S. & Pappas, Kim & Schilling, Brian J. & Simon, James E. & VanVranken, Richard & Brown, Logan, 2006. "Demographics and the Marketing of Asian Ethnic Produce in the Mid-Atlantic States," P Series 36741, Rutgers University, Department of Agricultural, Food and Resource Economics.
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    Cited by:

    1. Bhuyan, Sanjib & Govindasamy, Ramu, 2020. "Factors Affecting Consumption of RTE (Ready-To-Eat) International Food in The United States," International Journal of Food and Agricultural Economics (IJFAEC), Alanya Alaaddin Keykubat University, Department of Economics and Finance, vol. 8(3), July.
    2. Benjamin L. Campbell & Saneliso Mhlanga & Isabelle Lesschaeve, 2016. "Market Dynamics Associated with Canadian Ethnic Vegetable Production," Agribusiness, John Wiley & Sons, Ltd., vol. 32(1), pages 64-78, January.
    3. Govindasamy, Ramu & Kelley, Kathleen & Simon, James E., 2017. "Ethnic Greens and Herbs," Journal of the ASFMRA, American Society of Farm Managers and Rural Appraisers, vol. 2017.

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