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Farmers’ Willingness to Pay for Stress-Resilient Maize Hybrids in Rain-fed Agro-Environment in Karnataka

Author

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  • Kulkarni, Atul P.
  • Kuchanur, Prakash H.
  • Satihal, Dayanand G
  • Zaidi, P.H.
  • Rahut, Dil B

Abstract

Although maize plays a vital role in the food, fodder, and livelihood security of millions of farmers in India, it is highly vulnerable to drought and heat stress. Maize cultivation is prevalent in stress-prone agro-ecology, where the risk of losing the yield and income of smallholder farmers is high. Development and deployment of stress-resilient maize hybrids to farmers in marginal areas are crucial for coping with drought risk. The adoption of stress-resilient varieties depends on farmers’ perception of the hybrid and willingness to pay (WTP) for it. In this paper, the study has estimated WTP for stress-resilient maize hybrids using primary data collected from 180 maize-growing farm households from rain-fed agro-environments in the Indian state of Karnataka. WTP was estimated using a double-bounded dichotomous choice model, and the mean WTP worked out to ₹ 312.76/kg. Farmers are WTP 37 per cent premium prices to stress-resilient maize hybrid as compared to the average price paid to conventional hybrids.

Suggested Citation

  • Kulkarni, Atul P. & Kuchanur, Prakash H. & Satihal, Dayanand G & Zaidi, P.H. & Rahut, Dil B, 2013. "Farmers’ Willingness to Pay for Stress-Resilient Maize Hybrids in Rain-fed Agro-Environment in Karnataka," Indian Journal of Agricultural Economics, Indian Society of Agricultural Economics, vol. 0(Number 2), June.
    • Handle: RePEc:ags:inijae:345224
    DOI: 10.22004/ag.econ.345224
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