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Investigating the Impact of Online Service Convenience on Customer Engagement, Attitude and Intention to Use Food Delivery Apps

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  • Vandana
  • Kumar, Sachin
  • Kumar, Vinod
  • Goyal, Praveen

Abstract

The present study investigates the impact of online service convenience on customer engagement. Furthermore, the role of customer engagement has been examined in relation to attitudes and intentions to use mobile food delivery apps. The data was collected in five malls of the National Capital Region (NCR) of India through a structured questionnaire. The convenience sampling method was employed, resulting in 161 responses. The Adanco 2.2 software was used to analyze the responses. Since this study represents the first attempt in the context of food delivery apps, its findings have implications for both academics and marketers.

Suggested Citation

  • Vandana & Kumar, Sachin & Kumar, Vinod & Goyal, Praveen, 2023. "Investigating the Impact of Online Service Convenience on Customer Engagement, Attitude and Intention to Use Food Delivery Apps," International Journal on Food System Dynamics, International Center for Management, Communication, and Research, vol. 14(03), September.
    • Handle: RePEc:ags:ijofsd:346712
    DOI: 10.22004/ag.econ.346712
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    Keywords

    Agribusiness;

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