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Key Success Factors of Innovation in Multinational Agrifood Prospector Companies

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  • Fortuin, Frances T.J.M.
  • Batterink, Maarten H.
  • Omta, S.W.F. (Onno)

Abstract

The Wageningen Innovation Assessment Tool (WIAT) assesses a company’s drivers and barriers to innovation and benchmarks the critical success and failure factors of its innovation projects with data of agrifood prospector companies around the world. The present paper discusses its application in 12 multinational agrifood prospector companies in the Netherlands and France. It is concluded that WIAT by uncovering the tacit knowledge of the innovation project team creates opportunities for substantial improvement of the innovation process, and that agrifood companies should specifically pay attention to market and product related up-front activities.

Suggested Citation

  • Fortuin, Frances T.J.M. & Batterink, Maarten H. & Omta, S.W.F. (Onno), 2007. "Key Success Factors of Innovation in Multinational Agrifood Prospector Companies," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 10(3), pages 1-24.
    • Handle: RePEc:ags:ifaamr:44898
    DOI: 10.22004/ag.econ.44898
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    References listed on IDEAS

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    1. Robert A. Burgelman, 1988. "Strategy Making as a Social Learning Process: The Case of Internal Corporate Venturing," Interfaces, INFORMS, vol. 18(3), pages 74-85, June.
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    Cited by:

    1. Flipse, Steven M. & van der Sanden, Maarten C.A. & Osseweijer, Patricia, 2014. "Improving industrial R&D practices with social and ethical aspects: Aligning key performance indicators with social and ethical aspects in food technology R&D," Technological Forecasting and Social Change, Elsevier, vol. 85(C), pages 185-197.
    2. Liu, Zhen & Kemp, Ron G.M. & Jongsma, Maarten A. & Huang, Caicheng & Dons, J.J.M. & Omta, S.W.F, 2014. "Key Success Factors of Innovation Projects of Vegetable Breeding Companies in China," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 17(4), pages 1-28, November.
    3. Pantelis Sotirelis & Evangelos Grigoroudis, 2021. "Total Quality Management and Innovation: Linkages and Evidence from the Agro-food Industry," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 12(4), pages 1553-1573, December.
    4. Enoch Kwame Tham-Agyekum & Ernest Laryea Okorley & Joseph Kwarteng & John-Eudes Andivi Bakang & Fred Nimoh, 2021. "Enhancing Market Orientation of Cocoa Farmers through Farmer Business Schools: The Ghana Cocobod Experience," Asian Journal of Agriculture and rural Development, Asian Economic and Social Society, vol. 11(1), pages 129-138, March.
    5. López-Mosquera, Natalia & Álvarez-Coque, José María García & Sánchez, Mercedes, 2014. "Does Market Orientation in Small-Scale farms pay off? A study of Innovation behaviour in Spanish agriculture," 2014 International Congress, August 26-29, 2014, Ljubljana, Slovenia 182813, European Association of Agricultural Economists.
    6. Marco Nunes & Jelena Bagnjuk & António Abreu & Edgar Cardoso & Joane Smith & Célia Saraiva, 2023. "Managing Collaborative Risks of Integrated Open-Innovation and Hybrid Stage-Gate Model by Applying Social Network Analysis—A Case Study," Sustainability, MDPI, vol. 15(6), pages 1-33, March.
    7. Tham-Agyekuma, Enoch Kwame & Okorley, Ernest Laryea & Kwarteng, Joseph & Bakang, John-Eudes Andivi & Nimoh, Fred, 2021. "Enhancing Market Orientation of Cocoa Farmers Through Farmer Business Schools: The Ghana Cocobod Experience," Asian Journal of Agriculture and Rural Development, Asian Economic and Social Society (AESS), vol. 11(01), January.
    8. Lota Tamini & Aristide B. Valéa, 2019. "Innovation Activities and Export Performance of Canadian Small and Medium-Sized Agri-Food Firms," CIRANO Working Papers 2019s-09, CIRANO.
    9. Kavanagh, Grainne & Henchion, Maeve M. & McCarthy, Mary & McCarthy, Sinead & Williams, Gwilym, 2012. "Technological Innovation – A Route Towards Sustainability in the Irish Food Industry," International Journal on Food System Dynamics, International Center for Management, Communication, and Research, vol. 3(1), pages 1-15, July.

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