IDEAS home Printed from https://ideas.repec.org/a/ags/ifaamr/308815.html
   My bibliography  Save this article

Can rural e-commerce service centers improve farmers’ subject well-being? A new practice of ‘internet plus rural public services’ from China

Author

Listed:
  • Jin, Hui
  • Li, Lili
  • Quin, Zinyi
  • Zeng, Yiwu

Abstract

Whether farmers live happily or not matters a nation’s harmony and stability. Recently, a large number of rural e-commerce service centers (RESC) have been emerged in rural China. RESC provide some convenient services for local residents, such as agent purchase, sales, and payment online. This paper devotes to empirically analyzing the impact of RESC on farmers’ subjective well-being (SWB) with the method of propensity score matching based on the survey data collected from the first pilot city of Alibaba’s RESC project – Tonglu County, Zhejiang Province. It is confirmed that RESC can significantly improve farmers’ SWB, which not only provides an empirical evidence for the further development of RESC, but also reveals that RESC is a beneficial practice for local governments to utilize the internet to improve farmers’ welfare. It also has a positive exemplary significance for ‘internet plus rural public services’

Suggested Citation

  • Jin, Hui & Li, Lili & Quin, Zinyi & Zeng, Yiwu, 2020. "Can rural e-commerce service centers improve farmers’ subject well-being? A new practice of ‘internet plus rural public services’ from China," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 23(5), March.
    • Handle: RePEc:ags:ifaamr:308815
    DOI: 10.22004/ag.econ.308815
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/308815/files/ifamr2019.0217.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.22004/ag.econ.308815?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Krueger, Alan B. & Schkade, David A., 2008. "The reliability of subjective well-being measures," Journal of Public Economics, Elsevier, vol. 92(8-9), pages 1833-1845, August.
    2. James J. Heckman & Vytlacil, Edward J., 2007. "Econometric Evaluation of Social Programs, Part II: Using the Marginal Treatment Effect to Organize Alternative Econometric Estimators to Evaluate Social Programs, and to Forecast their Effects in New," Handbook of Econometrics, in: J.J. Heckman & E.E. Leamer (ed.), Handbook of Econometrics, edition 1, volume 6, chapter 71, Elsevier.
    3. Clark, Andrew E. & Oswald, Andrew J., 1996. "Satisfaction and comparison income," Journal of Public Economics, Elsevier, vol. 61(3), pages 359-381, September.
    4. Daniel Kahneman & Alan B. Krueger, 2006. "Developments in the Measurement of Subjective Well-Being," Journal of Economic Perspectives, American Economic Association, vol. 20(1), pages 3-24, Winter.
    5. Asadullah, Mohammad Niaz & Chaudhury, Nazmul, 2012. "Subjective well-being and relative poverty in rural Bangladesh," Journal of Economic Psychology, Elsevier, vol. 33(5), pages 940-950.
    6. Marco Caliendo & Sabine Kopeinig, 2008. "Some Practical Guidance For The Implementation Of Propensity Score Matching," Journal of Economic Surveys, Wiley Blackwell, vol. 22(1), pages 31-72, February.
    7. Richard Ball & Kateryna Chernova, 2008. "Absolute Income, Relative Income, and Happiness," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 88(3), pages 497-529, September.
    8. Mendola, Mariapia, 2007. "Agricultural technology adoption and poverty reduction: A propensity-score matching analysis for rural Bangladesh," Food Policy, Elsevier, vol. 32(3), pages 372-393, June.
    9. Easterlin, Richard A., 1974. "Does Economic Growth Improve the Human Lot? Some Empirical Evidence," MPRA Paper 111773, University Library of Munich, Germany.
    10. Kassie, Menale & Shiferaw, Bekele & Muricho, Geoffrey, 2011. "Agricultural Technology, Crop Income, and Poverty Alleviation in Uganda," World Development, Elsevier, vol. 39(10), pages 1784-1795.
    11. ED Diener & Carol Diener, 1995. "The wealth of nations revisited: Income and quality of life," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 36(3), pages 275-286, November.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Vakulenko, Yulia & Arsenovic, Jasenko & Hellström, Daniel & Shams, Poja, 2022. "Does delivery service differentiation matter? Comparing rural to urban e-consumer satisfaction and retention," Journal of Business Research, Elsevier, vol. 142(C), pages 476-484.
    2. Tsai, Fu-Sheng & Tsai, Cheng-Hung & Liu, Chi-Wei & Lin, Chia-Hsun & Chang, Chih-Hsiang, 2020. "Review and prospection for food and agricultural business model innovations in emerging economies," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 23(5), December.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Pak, Tae-Young, 2020. "Social protection for happiness? The impact of social pension reform on subjective well-being of the Korean elderly," Journal of Policy Modeling, Elsevier, vol. 42(2), pages 349-366.
    2. Jérémy Celse, 2017. "An Experimental Investigation of the Impact of Absolute and Relative Inequalities on Individual Satisfaction," Journal of Happiness Studies, Springer, vol. 18(4), pages 939-958, August.
    3. Bahadır Dursun & Resul Cesur, 2016. "Transforming lives: the impact of compulsory schooling on hope and happiness," Journal of Population Economics, Springer;European Society for Population Economics, vol. 29(3), pages 911-956, July.
    4. Edsel Beja Jr., 2013. "Subjective Well-Being Approach to the Valuation of International Development: Evidence for the Millennium Development Goals," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 111(1), pages 141-159, March.
    5. Corazzini, Luca & Esposito, Lucio & Majorano, Francesca, 2012. "Reign in hell or serve in heaven? A cross-country journey into the relative vs absolute perceptions of wellbeing," Journal of Economic Behavior & Organization, Elsevier, vol. 81(3), pages 715-730.
    6. Senik, Claudia, 2009. "Direct evidence on income comparisons and their welfare effects," Journal of Economic Behavior & Organization, Elsevier, vol. 72(1), pages 408-424, October.
    7. Qianping Ren & Maoliang Ye, 2017. "Donations Make People Happier: Evidence from the Wenchuan Earthquake," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 132(1), pages 517-536, May.
    8. Yamada, Katsunori & Sato, Masayuki, 2013. "Another avenue for anatomy of income comparisons: Evidence from hypothetical choice experiments," Journal of Economic Behavior & Organization, Elsevier, vol. 89(C), pages 35-57.
    9. Nikolova, Milena & Graham, Carol, 2015. "In transit: The well-being of migrants from transition and post-transition countries," Journal of Economic Behavior & Organization, Elsevier, vol. 112(C), pages 164-186.
    10. Jorge Leonardo Rueda Gil, 2017. "Cambio tecnológico y mejoras en el bienestar de los caficultores en Colombia: el caso de las variedades resistentes a la roya," Documentos CEDE 15665, Universidad de los Andes, Facultad de Economía, CEDE.
    11. Claudia Senik & Andrew E. Clark, 2007. "La croissance rend-elle heureux ? La réponse des données subjectives," Working Papers halshs-00588314, HAL.
    12. Tsegay Gebrekidan Tekleselassie, 2017. "Subjective Wellbeing and Institutions: The Case of Rural Ethiopia," Working Papers 016, Policy Studies Institute.
    13. Del Prete, Davide & Ghins, Léopold & Magrini, Emiliano & Pauw, Karl, 2019. "Land consolidation, specialization and household diets: Evidence from Rwanda," Food Policy, Elsevier, vol. 83(C), pages 139-149.
    14. Hajdu, Tamás & Hajdu, Gábor, 2011. "A hasznosság és a relatív jövedelem kapcsolatának vizsgálata magyar adatok segítségével [Examining the relation of utility and relative income using Hungarian data]," Közgazdasági Szemle (Economic Review - monthly of the Hungarian Academy of Sciences), Közgazdasági Szemle Alapítvány (Economic Review Foundation), vol. 0(1), pages 56-73.
    15. Ceema Namazie & Peter Sanfey, 2001. "Happiness and Transition: the Case of Kyrgyzstan," Review of Development Economics, Wiley Blackwell, vol. 5(3), pages 392-405, October.
    16. Maren Radeny & Elizaphan J. O. Rao & Maurice Juma Ogada & John W. Recha & Dawit Solomon, 2022. "Impacts of climate-smart crop varieties and livestock breeds on the food security of smallholder farmers in Kenya," Food Security: The Science, Sociology and Economics of Food Production and Access to Food, Springer;The International Society for Plant Pathology, vol. 14(6), pages 1511-1535, December.
    17. William Betz & Nicole Simpson, 2013. "The effects of international migration on the well-being of native populations in Europe," IZA Journal of Migration and Development, Springer;Forschungsinstitut zur Zukunft der Arbeit GmbH (IZA), vol. 2(1), pages 1-21, December.
    18. Caporale, Guglielmo Maria & Georgellis, Yannis & Tsitsianis, Nicholas & Yin, Ya Ping, 2009. "Income and happiness across Europe: Do reference values matter?," Journal of Economic Psychology, Elsevier, vol. 30(1), pages 42-51, February.
    19. Christopher Mackie & Conal Smith, 2015. "Conceptualizing Subjective Well-Being And Its Many Dimensions – Implications For Data Collection In Official Statistics And For Policy Relevance," Statistics in Transition New Series, Polish Statistical Association, vol. 16(3), pages 335-372, September.
    20. Chen, Le-Yu & Oparina, Ekaterina & Powdthavee, Nattavudh & Srisuma, Sorawoot, 2022. "Robust Ranking of Happiness Outcomes: A Median Regression Perspective," Journal of Economic Behavior & Organization, Elsevier, vol. 200(C), pages 672-686.

    More about this item

    Keywords

    Community/Rural/Urban Development;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:ifaamr:308815. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://edirc.repec.org/data/ifamaea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.