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The Relationship Between Wine, Heritage And Tourism: An Exploratory Farm Study

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  • Nesci, Francesco Saverio
  • Privitera, Donatella

Abstract

Agriculture has taken on a multifunctional role and link with tourism is required to protect and exploit its “historical” resources (heritage) as a tool of interconnection between local products, countryside, traditions, cultural values but also to place emphasis of the territory and communicate it. The aim of paper is the role assumed today by firms in particular those that support rural tourism. The objective is to assess the relationship between the company image, the entrepreneurial behavior built according to values, “typical” signs, historical resources of the rural world and the spin-offs on the territory. The paper shows the utility for rural tourism development: the heritage, which is often well preserved in rural areas is a valuable resource to integrate with management providing useful help as a vehicle for economic benefits also for agricultural regional development.

Suggested Citation

  • Nesci, Francesco Saverio & Privitera, Donatella, 2011. "The Relationship Between Wine, Heritage And Tourism: An Exploratory Farm Study," Economics of Agriculture, Institute of Agricultural Economics, vol. 58(2).
    • Handle: RePEc:ags:iepeoa:244929
    DOI: 10.22004/ag.econ.244929
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    References listed on IDEAS

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    1. Asero, Vincenzo & Patti, Sebastiano, 2009. "From Wine Production to Wine Tourism Experience: The Case of Italy," Working Papers 56206, American Association of Wine Economists.
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