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Die Analyse von Lebensmittelpräferenzen mit Hilfe von Discrete-Choice-Modellen am Beispiel ökologisch produzierter Wurstwaren

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  • Enneking, Ulrich

Abstract

Preferences for food products are usually analysed employing multi-attributive Attitude Measurement, Conjoint Analysis and recently Discrete Choice Modelling approaches. From a theoretical point of view, Choice Modelling based on random utility theory (RUT) outperforms traditional Conjoint Analysis because of its microeconomic foundation. In this article, consumers' choice behaviour on ecologically produced sausages is analysed. A market experiment reveals brand specific reactions towards the 'Bio-Siegel', a German quality label for organic food introduced in 2002. It can also be shown that regular customers of organic food are much less price sensitive than occasional buyers.

Suggested Citation

  • Enneking, Ulrich, 2003. "Die Analyse von Lebensmittelpräferenzen mit Hilfe von Discrete-Choice-Modellen am Beispiel ökologisch produzierter Wurstwaren," German Journal of Agricultural Economics, Humboldt-Universitaet zu Berlin, Department for Agricultural Economics, vol. 52(05), pages 1-14.
    • Handle: RePEc:ags:gjagec:98075
    DOI: 10.22004/ag.econ.98075
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    1. Simons, Johannes & Vierboom, Carl & Harlen, Ingo, 2001. "Einfluss des Images von Bio-Produkten auf den Absatz der Erzeugnisse," German Journal of Agricultural Economics, Humboldt-Universitaet zu Berlin, Department for Agricultural Economics, vol. 50(05), pages 1-7.
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    5. Kevin J. Boyle & Thomas P. Holmes & Mario F. Teisl & Brian Roe, 2001. "A Comparison of Conjoint Analysis Response Formats," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 83(2), pages 441-454.
    6. Nick Hanley & Douglas MacMillan & Robert E. Wright & Craig Bullock & Ian Simpson & Dave Parsisson & Bob Crabtree, 1998. "Contingent Valuation Versus Choice Experiments: Estimating the Benefits of Environmentally Sensitive Areas in Scotland," Journal of Agricultural Economics, Wiley Blackwell, vol. 49(1), pages 1-15, March.
    7. Jeff Bennett & Russell Blamey (ed.), 2001. "The Choice Modelling Approach to Environmental Valuation," Books, Edward Elgar Publishing, number 2028.
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    1. Profeta, Adriano & Enneking, Ulrich & Balling, Richard, 2005. "Die Bedeutung von geschützten geographischen Angaben in der Produktmarkierung," Proceedings “Schriften der Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues e.V.”, German Association of Agricultural Economists (GEWISOLA), vol. 40, March.
    2. Profeta, Adriano, 2008. "Measurement of Cannibalism Effects in buying experiments using Mixed Logit Models - The Example of a new Brand of the “Fruits of Lake Constance” Association -," MPRA Paper 20542, University Library of Munich, Germany.
    3. Reise, Christian & Liebe, Ulf & Mußhoff, Oliver, 2012. "Präferenzen von Landwirten bei der Gestaltung von Substratlieferverträgen für Biogasanlagen: Ein Choice-Experiment," Journal of International Agricultural Trade and Development, Journal of International Agricultural Trade and Development, vol. 61(3).
    4. Breustedt, Gunnar & Muller-Scheessel, Jorg & Meyer-Schatz, Henrika Marie, 2007. "UNTER WELCHEN UMSTANDEN WURDEN DEUTSCHE LANDWIRTE GENTECHNISCH VERANDERTEN RAPS ANBAUEN? EIN DISCRETE CHOICE EXPERIMENT (German)," 47th Annual Conference, Weihenstephan, Germany, September 26-28, 2007 7577, German Association of Agricultural Economists (GEWISOLA).
    5. Enneking, U. & Lüth, M. & Spiller, A., 2004. "Eine Analyse von Selten- und Gelegenheitskäufen ökologischer Lebensmittel mittels Discrete Choice Analyse," Proceedings “Schriften der Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues e.V.”, German Association of Agricultural Economists (GEWISOLA), vol. 39.
    6. Birner, R. & Bitsch, V. & Heißenhuber, A. & Lippert, C. & Spiller, A. & Schulze-Pals, L. & Gandorfer, M. & Zühlsdorf, A., 2013. "Organized Session: Brauchen wir eine post-autistische Agrarökonomie?," Proceedings “Schriften der Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues e.V.”, German Association of Agricultural Economists (GEWISOLA), vol. 48, March.
    7. Schmitz, Kim & Schmitz, P. Michael & Wronka, Tobias C., 2003. "Bewertung von Landschaftsfunktionen mit Choice Experiments," German Journal of Agricultural Economics, Humboldt-Universitaet zu Berlin, Department for Agricultural Economics, vol. 52(08), pages 1-11.
    8. Illichmann, R. & Abdulai, A., 2014. "Analysis of Consumer Preferences and Wilingness-To-Pay for Organic Food Products in Germany," Proceedings “Schriften der Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues e.V.”, German Association of Agricultural Economists (GEWISOLA), vol. 49, March.
    9. Breustedt, G. & Müller-Scheeßel, J. & Meyer-Schatz, H.M., 2008. "Unter welchen Umständen würden deutsche Landwirte gentechnisch veränderten Raps anbauen?," Proceedings “Schriften der Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues e.V.”, German Association of Agricultural Economists (GEWISOLA), vol. 43, March.
    10. Profeta, Adriano, 2008. "Interactions between Country-of-Origin, Brands and Food-Safety-Certificates in the Promotion of Beef in Germany – What is the Right Labelling Strategy? – A Consumer Preference Analysis on the Basis of," MPRA Paper 20543, University Library of Munich, Germany.
    11. Reise, Christian & Liebe, Ulf & Musshoff, Oliver, 2012. "Design of substrate supply contracts for biogas plants," 2012 Conference (56th), February 7-10, 2012, Fremantle, Australia 124428, Australian Agricultural and Resource Economics Society.
    12. Janssen, Meike & Hamm, Ulrich, 2014. "Governmental and private certification labels for organic food: Consumer attitudes and preferences in Germany," Food Policy, Elsevier, vol. 49(P2), pages 437-448.
    13. Reise, Christian & Liebe, Ulf & Mußhoff, Oliver, 2012. "Präferenzen von Landwirten bei der Gestaltung von Substratlieferverträgen für Biogasanlagen: Ein Choice-Experiment," German Journal of Agricultural Economics, Humboldt-Universitaet zu Berlin, Department for Agricultural Economics, vol. 61(03), pages 1-16, August.
    14. Manuel Thiel & Rainer Marggraf, 2009. "Gentechnik oder nicht Gentechnik - Bestimmungsgründe der Wahl von (nicht) gentechnisch veränderten Produkten," Journal of Socio-Economics in Agriculture (Until 2015: Yearbook of Socioeconomics in Agriculture), Swiss Society for Agricultural Economics and Rural Sociology, vol. 2(1), pages 35-58.

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