IDEAS home Printed from https://ideas.repec.org/a/ags/ajosrd/342235.html
   My bibliography  Save this article

An Assessment of the Use of Agricultural Marketing Extension Among Extension Methods: Insight from Jordan

Author

Listed:
  • Altarawneh, Radi
  • Al-Sharafat, Ali
  • Altarawneh, Mohammad

Abstract

This study aimed at assessing the use of agricultural marketing extension services among extension methods provided by public agricultural extension agents in Jordan. A sample survey of public agricultural extension agents was conducted covering the whole Agricultural Directorates in the country. The survey employed a structured questionnaire with pre-coded questions. The entire sample consists of 107 agricultural extension agents. To achieve its goals qualitative as well as quantitative analytical procedures were adopted in this study. A Four point likert-scales was used to compute the respondents overall mean score. The study provided empirical evidence about the lack of agricultural marketing extension among extension methods used by public extension agents in Jordan. Public extension agents in Jordan consider agricultural marketing extension with low priority during their extensive activity. Public agricultural extension activities should be directed to enhance marketing extension activities. Extension methods such as newspapers, radio, TV, mobile, internet and experts systems should be strongly considered to spread marketing knowledge to the farmers. Public agricultural extension activities should be directed to enhance marketing extension activities. Extension methods such as newspapers, radio, TV, mobile, internet and experts systems should be strongly considered to spread marketing knowledge to the farmers.

Suggested Citation

  • Altarawneh, Radi & Al-Sharafat, Ali & Altarawneh, Mohammad, 2020. "An Assessment of the Use of Agricultural Marketing Extension Among Extension Methods: Insight from Jordan," Asian Journal of Agriculture and Rural Development, Asian Economic and Social Society (AESS), vol. 10(01), January.
    • Handle: RePEc:ags:ajosrd:342235
    DOI: 10.22004/ag.econ.342235
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/342235/files/An%20Assessment%20of%20the%20Use%20of%20Agricultural%20Marketing%20Extension%20among%20Extension%20Methods%20Insight%20from%20Jordan.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.22004/ag.econ.342235?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Wallace E. Huffman, 1976. "The Value of the Productive Time of Farm Wives: Iowa, North Carolina, and Oklahoma," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 58(5), pages 836-841.
    2. Jock R. Anderson, 2004. "Agricultural Extension: Good Intentions and Hard Realities," The World Bank Research Observer, World Bank, vol. 19(1), pages 41-60.
    3. Birkhaeuser, Dean & Evenson, Robert E & Feder, Gershon, 1991. "The Economic Impact of Agricultural Extension: A Review," Economic Development and Cultural Change, University of Chicago Press, vol. 39(3), pages 607-650, April.
    4. Michael Morris & Valerie A. Kelly & Ron J. Kopicki & Derek Byerlee, 2007. "Fertilizer Use in African Agriculture : Lessons Learned and Good Practice Guidelines," World Bank Publications - Books, The World Bank Group, number 6650.
    5. Owens, Trudy & Hoddinott, John & Kinsey, Bill, 2003. "The Impact of Agricultural Extension on Farm Production in Resettlement Areas of Zimbabwe," Economic Development and Cultural Change, University of Chicago Press, vol. 51(2), pages 337-357, January.
    6. Asfaw, Solomon & Shiferaw, Bekele & Simtowe, Franklin & Lipper, Leslie, 2012. "Impact of modern agricultural technologies on smallholder welfare: Evidence from Tanzania and Ethiopia," Food Policy, Elsevier, vol. 37(3), pages 283-295.
    7. Owens, Trudy & Hoddinott, John & Kinsey, Bill, 2003. "The Impact of Agricultural Extension on Farm Production in Resettlement Areas of Zimbabwe," Economic Development and Cultural Change, University of Chicago Press, vol. 51(2), pages 337-357, January.
    8. Anderson, Jock R. & Feder, Gershon, 2003. "Rural extension services," Policy Research Working Paper Series 2976, The World Bank.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Radi Altarawneh & Ali Al-Sharafat & Mohammad Altarawneh, 2020. "An Assessment of the use of Agricultural Marketing Extension among Extension Methods: Insight from Jordan," Asian Journal of Agriculture and rural Development, Asian Economic and Social Society, vol. 10(1), pages 109-119, June.
    2. Mohammad Mahbubur Rahman & Jeffry D. Connor, 2022. "Impact of Agricultural Extension Services on Fertilizer Use and Farmers’ Welfare: Evidence from Bangladesh," Sustainability, MDPI, vol. 14(15), pages 1-16, July.
    3. Anthony Cawley & Cathal O’Donoghue & Kevin Heanue & Rachel Hilliard & Maura Sheehan, 2018. "The Impact of Extension Services on Farm‐level Income: An Instrumental Variable Approach to Combat Endogeneity Concerns," Applied Economic Perspectives and Policy, John Wiley & Sons, vol. 40(4), pages 585-612, December.
    4. Anthony Cawley & Kevin Heanue & Rachel Hilliard & Cathal O’Donoghue & Maura Sheehan, 2023. "How Knowledge Transfer Impact Happens at the Farm Level: Insights from Advisers and Farmers in the Irish Agricultural Sector," Sustainability, MDPI, vol. 15(4), pages 1-24, February.
    5. Betz, Michael R., 2009. "Effectiveness of agricultural extension with respect to farm size: The case of Uganda," 2009 Annual Meeting, July 26-28, 2009, Milwaukee, Wisconsin 49471, Agricultural and Applied Economics Association.
    6. Djuraeva, Mukhayyo & Bobojonov, Ihtiyor & Kuhn, Lena & Glauben, Thomas, 2023. "The impact of agricultural extension type and form on technical efficiency under transition: An empirical assessment of wheat production in Uzbekistan," Economic Analysis and Policy, Elsevier, vol. 77(C), pages 203-221.
    7. Mattia Romani, 2004. "The impact of extension services in times of crisis: Côte d’Ivoire (1997-2000)," Development and Comp Systems 0409053, University Library of Munich, Germany.
    8. James Roumasset, 2006. "The Economics of Agricultural Development: What Have We Learned? Processes," Working Papers 200604, University of Hawaii at Manoa, Department of Economics.
    9. Ragasa, Catherine & Mazunda, John, 2018. "The impact of agricultural extension services in the context of a heavily subsidized input system: The case of Malawi," World Development, Elsevier, vol. 105(C), pages 25-47.
    10. Francisca Henriquez, 2009. "Microcrédito y su Impacto: Un Acercamiento con Datos Chilenos," OVE Working Papers 0309, Inter-American Development Bank, Office of Evaluation and Oversight (OVE).
    11. Roumasset, James A., 2006. "The Economics of Agricultural Development: What Have We Learned?," 2006 Annual Meeting, August 12-18, 2006, Queensland, Australia 25598, International Association of Agricultural Economists.
    12. Ram Fishman & Stephen C. Smith & Vida Bobic & Munshi Sulaiman, 2022. "Can Agricultural Extension and Input Support Be Discontinued? Evidence from a Randomized Phaseout in Uganda," The Review of Economics and Statistics, MIT Press, vol. 104(6), pages 1273-1288, November.
    13. Kamel Louhichi & Umed Temursho & Liesbeth Colen & Sergio Gomez y Paloma, 2019. "Upscaling the productivity performance of the Agricultural Commercialization Cluster Initiative in Ethiopia [Élargissement des performance de productivité de l'Initiative des grappes de Commerciali," Working Papers hal-02790390, HAL.
    14. Mather, David, 2012. "Determinants of Crop Income in Rural Mozambique, 2002-2005," Food Security Collaborative Working Papers 121861, Michigan State University, Department of Agricultural, Food, and Resource Economics.
    15. Nguyen-Anh, Tuan & Hoang-Duc, Chinh & Tiet, Tuyen & Nguyen-Van, Phu & To-The, Nguyen, 2022. "Composite effects of human, natural and social capitals on sustainable food-crop farming in Sub-Saharan Africa," Food Policy, Elsevier, vol. 113(C).
    16. Pedro Cerdán-Infantes & Alessandro Maffioli & Diego Ubfal, 2008. "The Impact of Agricultural Extension Services: The Case of Grape Production in Argentina," OVE Working Papers 0508, Inter-American Development Bank, Office of Evaluation and Oversight (OVE).
    17. Birthal, Pratap S. & Kumar, Shiv & Negi, Digvijay S. & Roy, Devesh, 2015. "The Impact of Information on Returns from Farming," Policy Papers 345005, ICAR National Institute of Agricultural Economics and Policy Research (NIAP).
    18. Alessandro Maffioli & Diego Ubfal & Gonzalo Vazquez-Bare & Pedro Cerdan-Infantes, 2013. "Improving technology adoption in agriculture through extension services: evidence from Uruguay," Journal of Development Effectiveness, Taylor & Francis Journals, vol. 5(1), pages 64-81, March.
    19. Qian Liu & Yongmu Jiang & Carl‐Johan Lagerkvist & Wei Huang, 2023. "Extension services and the technical efficiency of crop‐specific farms in China," Applied Economic Perspectives and Policy, John Wiley & Sons, vol. 45(1), pages 436-459, March.
    20. Niu, Chiyu & Ragasa, Catherine, 2018. "Selective attention and information loss in the lab-to-farm knowledge chain: The case of Malawian agricultural extension programs," Agricultural Systems, Elsevier, vol. 165(C), pages 147-163.

    More about this item

    Keywords

    Marketing;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:ajosrd:342235. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://edirc.repec.org/data/aesstea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.