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What Really Matters For A Good Corporate Reputation?A Structural Equation Modelling View

Author

Listed:
  • Mihaela SANDU

    (Faculty of Business and Administration, University of Bucharest)

  • Rodica IANOLE

    (Faculty of Business and Administration, University of Bucharest)

Abstract

Our study builds up a multifaceted model of corporate reputation centred around the idea that each stakeholder may perceive a slightly different dimension of the reputational phenomenon, giving the existence of a certain reference point set up by the nature of its interaction with the organization. With the methodological input provided by the structural equation method, implemented through the R software, we identify different groups of significant factors of influence, capable to explain a large degree of the reputation variance. The most relevant findings emphasize major distinctions between the impact of affective versus cognitive determinants, leading to a set of tailored recommendations for managerial practice.

Suggested Citation

  • Mihaela SANDU & Rodica IANOLE, 2016. "What Really Matters For A Good Corporate Reputation?A Structural Equation Modelling View," Journal of Social and Economic Statistics, Bucharest University of Economic Studies, vol. 5(2), pages 16-32, JULY.
    • Handle: RePEc:aes:jsesro:v:5:y:2016:i:2:p:16-32
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    References listed on IDEAS

    as
    1. Stephen J. Brammer & Stephen Pavelin, 2006. "Corporate Reputation and Social Performance: The Importance of Fit," Journal of Management Studies, Wiley Blackwell, vol. 43(3), pages 435-455, May.
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    More about this item

    Keywords

    reputation measurement; latent variables; confirmatory analysis; affective and cognitive factors;
    All these keywords.

    JEL classification:

    • C38 - Mathematical and Quantitative Methods - - Multiple or Simultaneous Equation Models; Multiple Variables - - - Classification Methdos; Cluster Analysis; Principal Components; Factor Analysis
    • D03 - Microeconomics - - General - - - Behavioral Microeconomics: Underlying Principles
    • L14 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Transactional Relationships; Contracts and Reputation

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