Competences and Managerial Profile as Drivers of Hotel Internationalization: Implications on Firm´s Internationalization Strategy Pattern
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More about this item
Keywords
Case Theoretic Approaches; Resource-Based View or Resource-Based Theory Competitive Advantage; Entrepreneurship Business Strategy; Travel and Tourism.;All these keywords.
JEL classification:
- M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
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