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Identify of Information Asymmetry Practices in Bulgarian Goods Market

Author

Listed:
  • Manuela Ivanova

    (University of Economics - Varna)

Abstract

In the contemporary conditions of the high technological business environment, information is a valuable factor for development and success of companies and markets. Many scientists regarded information as an incoming factor, but exist inconsistency between incoming and outgoing company information. This inconsistency results in information asymmetry in the business relationship on goods market. The existence of information asymmetry in the sellers-buyers relationship is a precondition to multitude financial and moral risks about all parties involved in the market transactions. The purpose of this paper is to identify different practices of information asymmetry on Bulgarian goods market and present advantages of improving B2C relationships via reducing of information asymmetry.

Suggested Citation

  • Manuela Ivanova, 2016. "Identify of Information Asymmetry Practices in Bulgarian Goods Market," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 185-194, September.
    • Handle: RePEc:aes:jetimm:v:1:y:2016:i:1:p:185-194
    as

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    References listed on IDEAS

    as
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    3. George A. Akerlof, 1970. "The Market for "Lemons": Quality Uncertainty and the Market Mechanism," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 84(3), pages 488-500.
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    More about this item

    Keywords

    Information asymmetry; goods market; B2C relationship; information asymmetry practices.;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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