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Customer Orientation and Organizational Performance in Iraqi Private Banks

Author

Listed:
  • BASIM ABBAS KRAIDY JASSMY

    (ASE)

  • ZAKI MUHAMMAD ABBAS BHAYA

    (ASE)

  • ZAID YASEEN SAUD AL-DULAIMI

    (ASE)

Abstract

This current research indicate the relationship between customer orientation and organizational performance in the Iraqi private banks, Customer orientation is represented to be an essential factor for the Iraqi private banks success in spite of a few empirical evidence to enhancing performance , this research trying to clarify customer orientation- performance .in the final of this research achieved for the role of customer as basically influence in the Iraqi private banks and this gaining in the theoretical side.

Suggested Citation

  • Basim Abbas Kraidy Jassmy & Zaki Muhammad Abbas Bhaya & Zaid Yaseen Saud Al-Dulaimi, 2016. "Customer Orientation and Organizational Performance in Iraqi Private Banks," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 2(1), pages 219-225, July.
    • Handle: RePEc:aes:icmbdj:v:2:y:2016:i:1:p:219-225
    as

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    References listed on IDEAS

    as
    1. Thakor, Mrugank V. & Joshi, Ashwin W., 2005. "Motivating salesperson customer orientation: insights from the job characteristics model," Journal of Business Research, Elsevier, vol. 58(5), pages 584-592, May.
    2. Rapp, Adam & Trainor, Kevin J. & Agnihotri, Raj, 2010. "Performance implications of customer-linking capabilities: Examining the complementary role of customer orientation and CRM technology," Journal of Business Research, Elsevier, vol. 63(11), pages 1229-1236, November.
    3. Durand, Rodolphe & Coeurderoy, Regis, 2001. "Age, order of entry, strategic orientation, and organizational performance," Journal of Business Venturing, Elsevier, vol. 16(5), pages 471-494, September.
    4. Arndt, Aaron D. & Karande, Kiran, 2012. "Is it better for salespeople to have the highest customer orientation or a strong fit with their group's customer orientation? Findings from automobile dealerships," Journal of Retailing and Consumer Services, Elsevier, vol. 19(3), pages 353-359.
    5. Ndubisi, Nelson Oly, 2012. "Mindfulness, reliability, pre-emptive conflict handling, customer orientation and outcomes in Malaysia's healthcare sector," Journal of Business Research, Elsevier, vol. 65(4), pages 537-546.
    6. repec:hal:journl:hal-00481163 is not listed on IDEAS
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    More about this item

    Keywords

    Customer orientation; organizational performance;

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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