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Do e-business strategies matter? The antecedents and relationship with firm performance

Author

Listed:
  • Chulmo Koo

    (Marshall University)

  • Jaeki Song

    (Texas Tech University)

  • Yong Jin Kim

    (State University of New York at Binghamton)

  • Kichan Nam

    (Sogang University)

Abstract

Previous studies in e-business strategy focus on the issues of strategic positioning and its impact on firm performance. However, these studies do not address the antecedents to business strategies formulation and their impact on business performance or the role of business models in explaining e-business firm performance. This study applies Porter’s generic strategies to the e-business context. It also identifies business models that are applied to the e-business environment and environmental factors and then examines these factors influence on firm performance with survey data. This study finds that uncertainty has a negative impact on the choice of strategic position of e-business firms, whereas market turbulence positively affects the level of adoption of all the strategies. Among the strategic positions, marketing differentiation positively influences firm performance. The research methodology, test results, and implications are further discussed.

Suggested Citation

  • Chulmo Koo & Jaeki Song & Yong Jin Kim & Kichan Nam, 2007. "Do e-business strategies matter? The antecedents and relationship with firm performance," Information Systems Frontiers, Springer, vol. 9(2), pages 283-296, July.
    • Handle: RePEc:spr:infosf:v:9:y:2007:i:2:d:10.1007_s10796-006-9008-1
    DOI: 10.1007/s10796-006-9008-1
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    References listed on IDEAS

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    Cited by:

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    2. Lucia-Palacios, Laura & Bordonaba-Juste, Victoria & Polo-Redondo, Yolanda & Grünhagen, Marko, 2014. "Technological opportunism effects on IT adoption, intra-firm diffusion and performance: Evidence from the U.S. and Spain," Journal of Business Research, Elsevier, vol. 67(6), pages 1178-1188.
    3. Trkman, Peter & McCormack, Kevin, 2009. "Supply chain risk in turbulent environments--A conceptual model for managing supply chain network risk," International Journal of Production Economics, Elsevier, vol. 119(2), pages 247-258, June.
    4. Michaela Sprenger & Tobias Mettler & Robert Winter, 2017. "A viability theory for digital businesses: Exploring the evolutionary changes of revenue mechanisms to support managerial decisions," Information Systems Frontiers, Springer, vol. 19(4), pages 899-922, August.
    5. Rosli Mohamad, 2013. "The Extent of E-Business Usage and Perceived Cumulative Benefits: A Survey on Small and Me-dium-Sized Enterprises," Information Management and Business Review, AMH International, vol. 5(1), pages 13-19.

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