IDEAS home Printed from https://ideas.repec.org/a/aes/icmbdj/v1y2018i2p84-91.html
   My bibliography  Save this article

Determinants of the Individuals’ Willingness to Support Nonprofit Organizations – An Integrative Theoretical Perspective

Author

Listed:
  • VonÈ›ea Andreea-Angela

    (The Bucharest University of Economic Studies, Romania)

Abstract

The manner by which nonprofit organizations relate to individuals that possess a donor status is a defining factor in the proper conduct of their work. The aim of this paper is to approach this issue from a theoretical point of view. Although the literature offers numerous benchmarks in terms of adapting the fundraising activity to the particularities of this category of stakeholders, there is still plenty of room to optimize the documentation that accompanies this bilateral relationship. In this respect, a first topic debated in the paper refers to the relational context that characterizes the interaction of the two types of entities. Thus, creating a high level of trust is a matter of major importance. The second theme is one that integrates practical examples of studies focusing on the operationalization of fundraising for strategic reasons so as to be able to reach an optimal degree of achievement. At the heart of this theme there is a number of elements characterizing the donation behavior of individuals. The third theme integrated in the structure of the paper refers to the premises of ensuring a long-term collaboration relationship. Among the topics we deal with are: the utility deriving from the act of donation, the manner in which solicitations are made, and the way in which the decision to offer support can be revoked.

Suggested Citation

  • VonÈ›ea Andreea-Angela, 2018. "Determinants of the Individuals’ Willingness to Support Nonprofit Organizations – An Integrative Theoretical Perspective," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(2), pages 84-91, December.
    • Handle: RePEc:aes:icmbdj:v:1:y:2018:i:2:p:84-91
    as

    Download full text from publisher

    File URL: http://www.mbd.ase.ro/RePEc/aes/icmbdj/2018/ICMBDJ_V2_2018_69.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Yörük, BarIs K., 2009. "How responsive are charitable donors to requests to give?," Journal of Public Economics, Elsevier, vol. 93(9-10), pages 1111-1117, October.
    2. Rotemberg, Julio J., 2014. "Charitable giving when altruism and similarity are linked," Journal of Public Economics, Elsevier, vol. 114(C), pages 36-49.
    3. Holger Sieg & Jipeng Zhang, 2012. "The Effectiveness Of Private Benefits In Fundraising Of Local Charities," International Economic Review, Department of Economics, University of Pennsylvania and Osaka University Institute of Social and Economic Research Association, vol. 53(2), pages 349-374, May.
    4. Karlan, Dean & McConnell, Margaret A., 2014. "Hey look at me: The effect of giving circles on giving," Journal of Economic Behavior & Organization, Elsevier, vol. 106(C), pages 402-412.
    5. Merchant, Altaf & Ford, John B. & Sargeant, Adrian, 2010. "Charitable organizations' storytelling influence on donors' emotions and intentions," Journal of Business Research, Elsevier, vol. 63(7), pages 754-762, July.
    6. Buchheit, Steve & Parsons, Linda M., 2006. "An experimental investigation of accounting information's influence on the individual giving process," Journal of Accounting and Public Policy, Elsevier, vol. 25(6), pages 666-686.
    7. Barış Yörük, 2012. "Do fundraisers select charitable donors based on gender and race? Evidence from survey data," Journal of Population Economics, Springer;European Society for Population Economics, vol. 25(1), pages 219-243, January.
    8. Borgloh, Sarah & Dannenberg, Astrid & Aretz, Bodo, 2013. "Small is beautiful—Experimental evidence of donors’ preferences for charities," Economics Letters, Elsevier, vol. 120(2), pages 242-244.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Jade Wong & Andreas Ortman, 2013. "Do Donors Care About the Price of Giving? A Review of the Evidence, with Some Theory to Organize It," Discussion Papers 2013-22, School of Economics, The University of New South Wales.
    2. repec:bri:cmpowp:13/326 is not listed on IDEAS
    3. Abhishek Bhati & Ruth K. Hansen, 2020. "A literature review of experimental studies in fundraising," Journal of Behavioral Public Administration, Center for Experimental and Behavioral Public Administration, vol. 3(1).
    4. van Rijn, Jordan & Barham, Bradford & Sundaram-Stukel, Reka, 2017. "An experimental approach to comparing similarity- and guilt-based charitable appeals," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 68(C), pages 25-40.
    5. van Rijn, Jordan & Barham, Bradford & Sundaram-Stukel, Reka, 2016. "An Experimental Approach to Comparing Similarity- and Guilt-Based Charitable Appeals," Staff Paper Series 584, University of Wisconsin, Agricultural and Applied Economics.
    6. Michael Sanders & Sarah Smith, 2014. "A warm glow in the after life? The determinants of charitable bequests," The Centre for Market and Public Organisation 14/326, The Centre for Market and Public Organisation, University of Bristol, UK.
    7. Qianping Ren & Maoliang Ye, 2017. "Donations Make People Happier: Evidence from the Wenchuan Earthquake," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 132(1), pages 517-536, May.
    8. Dwenger, Nadja & Kleven, Henrik & Rasul, Imran & Rincke, Johannes, 2014. "Extrinsic vs Intrinsic Motivations for Tax Compliance. Evidence from a Randomized Field Experiment in Germany," VfS Annual Conference 2014 (Hamburg): Evidence-based Economic Policy 100389, Verein für Socialpolitik / German Economic Association.
    9. Björn Vollan & Karla Henning & Deniza Staewa, 2017. "Do campaigns featuring impact evaluations increase donations? Evidence from a survey experiment," Journal of Development Effectiveness, Taylor & Francis Journals, vol. 9(4), pages 500-518, October.
    10. Jingping Li & Yohanes E. Riyanto, 2017. "Category Reporting In Charitable Giving: An Experimental Analysis," Economic Inquiry, Western Economic Association International, vol. 55(1), pages 397-408, January.
    11. Ek, Claes, 2017. "Some causes are more equal than others? The effect of similarity on substitution in charitable giving," Journal of Economic Behavior & Organization, Elsevier, vol. 136(C), pages 45-62.
    12. Andrew Dustan & Juan Manuel Hernandez-Agramonte & Stanislao Maldonado, 2018. "Motivating bureaucrats with non-monetary incentives when state capacity is weak: Evidence from large-scale," Natural Field Experiments 00664, The Field Experiments Website.
    13. Jochimsen, Beate, 2019. "Christmas lights in Berlin: New empirical evidence for the private provision of a public good," FiFo Discussion Papers - Finanzwissenschaftliche Diskussionsbeiträge 19-04, University of Cologne, FiFo Institute for Public Economics.
    14. Ernest M. Zampelli & Steven T. Yen, 2017. "The Impact Of Tax Price Changes On Charitable Contributions To The Needy," Contemporary Economic Policy, Western Economic Association International, vol. 35(1), pages 113-124, January.
    15. Dean Karlan & John A List, 2012. "How Can Bill and Melinda Gates Increase Other People’s Donations to Fund Public Goods?," Working Papers id:4880, eSocialSciences.
    16. Anya Samek & Roman M. Sheremeta, 2017. "Selective Recognition: How to Recognize Donors to Increase Charitable Giving," Economic Inquiry, Western Economic Association International, vol. 55(3), pages 1489-1496, July.
    17. Philippe Odou & Marie Schill, 2020. "How anticipated emotions shape behavioral intentions to fight climate change," Post-Print hal-02929920, HAL.
    18. Aronsson, Thomas & Johansson-Stenman, Olof & Wendner, Ronald, 2019. "Charity, Status, and Optimal Taxation: Welfarist and Paternalist Approaches," Umeå Economic Studies 959, Umeå University, Department of Economics.
    19. Jeremy Clark & Arlene Garces-Ozanne & Stephen Knowles, 2016. "Dire Straits v The Cure: Emphasising the Problem or the Solution in Charitable Fundraising for International Development," Working Papers 1608, University of Otago, Department of Economics, revised Oct 2016.
    20. Anthony B. Atkinson & Peter G. Backus & John Micklewright & Cathy Pharoah & Sylke V. Schnepf, 2012. "Charitable giving for overseas development: UK trends over a quarter century," Journal of the Royal Statistical Society Series A, Royal Statistical Society, vol. 175(1), pages 167-190, January.
    21. Jake Guth & David Munro, 2020. "Preferences for efficiency and redistribution: An experiment using charitable donations," Economics Bulletin, AccessEcon, vol. 40(3), pages 2217-2226.

    More about this item

    Keywords

    nonprofit organizations; fundraising; individual donor behavior; collaboration relationship.;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • L31 - Industrial Organization - - Nonprofit Organizations and Public Enterprise - - - Nonprofit Institutions; NGOs; Social Entrepreneurship

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:aes:icmbdj:v:1:y:2018:i:2:p:84-91. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Lucian Onisor (email available below). General contact details of provider: https://edirc.repec.org/data/aseeero.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.