The impact of innovative commercial technologies on students’ behaviour of an economic university
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More about this item
Keywords
Commercial technologies; hypermarket; marketing research; students; image; buying behaviour; loyalty.;All these keywords.
JEL classification:
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
- F14 - International Economics - - Trade - - - Empirical Studies of Trade
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